Crazy Egg vs Lately: Which Should You Choose in 2026?
Choosing between Crazy Egg and Lately comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Crazy Egg
Optimize your website with heatmaps, recordings, surveys, and A/B testing to understand user behavior.
Best for you if:
- • You want the higher-rated option (7.2/10 vs 0.0/10)
- • You want to try before committing
- • You need marketing features specifically
Lately
AI social media content
Best for you if:
- • You need ai & automation features specifically
| At a Glance | ||
|---|---|---|
Price | Free + Paid | Paid |
Best For | Marketing | AI & Automation |
Rating | 72/100 | —/100 |
| Feature | Crazy Egg | Lately |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 72 | — |
| Community Rating | No ratings yet | ★★★★★3.4 |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 442 |
| Categories | MarketingAnalytics | AI & AutomationMarketing |
Understanding the Differences
Both Crazy Egg and Lately solve similar problems, but they approach them differently.Crazy Egg positions itself as "optimize your website with heatmaps, recordings, surveys, and a/b testing to understand user behavior." while Latelyfocuses on "ai social media content". These differences matter depending on what you're trying to accomplish.
When to Choose Crazy Egg
Crazy Egg makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 72/100, it's our top pick in this comparison.
When to Choose Lately
Lately is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Crazy Egg lets you get started without pulling out your credit card.
We'd pick: Crazy Egg
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Crazy Egg handles scale better in our testing.
We'd pick: Crazy Egg
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Lately takes enterprise seriously.
We'd pick: Lately
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Crazy Egg, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Crazy Egg higher (72/100). But the community has upvoted Lately more (442 votes). Pick your source of truth.
Key Takeaways
What Crazy Egg Does Better
- Higher overall score (72/100)
- Our recommendation for most use cases
Consider Lately If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Crazy Egg (72/100). But the honest answer is that "better" depends on your situation. Crazy Egg scores higher in our analysis, but Lately might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Crazy Egg or Lately better?
Based on our analysis, Crazy Egg scores higher with 72/100. Crazy Egg isfreemium while Lately is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Crazy Egg to Lately easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Crazy Egg and Lately offer free trials?
Most software in this category offers free trials or free tiers. Crazy Egg is freemium with a free tier.Lately is paid with potential trial. Visit their websites for current trial offers.