Curated vs Ghost: Which Should You Choose in 2026?
Choosing between Curated and Ghost comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Curated
Win inbox attention with editorial newsletters, designed for content creators and publishers.
Best for you if:
- • You need something completely free
- • You need email marketing features specifically
- • Specialized platform for creating and publishing editorial newsletters.
- • Streamlines content collection, editing, and delivery with customizable templates.
Ghost
Professional publishing platform
Best for you if:
- • You want the higher-rated option (8.7/10 vs 0.0/10)
- • You need blogging platforms features specifically
- • Publishing platform for creators
- • Built-in membership features
| At a Glance |  Curated |  Ghost |
|---|---|---|
Price | Free | Free + Paid |
Best For | Email Marketing | Blogging Platforms |
Rating | —/100 | 87/100 |
| Feature | Curated | Ghost |
|---|---|---|
| Pricing Model | Free | Freemium |
| Editorial Score | — | 87 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingContent Marketing | Blogging PlatformsCMS |
How Curated and Ghost Compare
Curated
Win inbox attention with editorial newsletters, designed for content creators and publishers.
Free
Ghost
Professional publishing platform
Free tier available · 87/100 score
Curated is a email marketing tool. Ghost is in blogging platforms.
Who Should Use What?
On a budget?
Curated is free. Ghost is freemium.
Go with: Curated
Want the highest-rated option?
Ghost scores 87/100. Curated is unrated.
Go with: Ghost
Value user reviews?
Neither has user reviews yet.
Go with: Ghost
3 Questions to Help You Decide
What's your budget?
Curated is free. Ghost is freemium. Go with Curated if free matters most.
What's your use case?
Curated is a email marketing tool. Ghost is in blogging platforms. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Ghost
- Higher score: 87/100 vs unrated
- Free tier available
- Our pick for this comparison
Curated
- Completely free
- Better fit for email marketing
The Bottom Line
Ghost (87/100) is our pick. That said, Curated is free — hard to beat on price.
Frequently Asked Questions
Is Curated or Ghost better?
Ghost scores 87/100 in our evaluation. Curated is free and Ghost is freemium.
What are Curated and Ghost used for?
Curated: Win inbox attention with editorial newsletters, designed for content creators and publishers.. Ghost: Professional publishing platform.
What does Curated cost vs Ghost?
Curated is completely free. Ghost is freemium (free tier + paid plans). Visit their websites for detailed pricing.