Eppo AI vs GrowthBook: Which Should You Choose in 2026?
Choosing between Eppo AI and GrowthBook comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Eppo AI
The next-gen experimentation platform for trustworthy, self-serve A/B testing and feature management.
Best for you if:
- • You need a/b testing features specifically
- • Warehouse-native experimentation platform for rigorous A/B testing.
- • Enables self-serve experimentation and feature management for all teams.
GrowthBook
Open-source feature flags and A/B testing
Best for you if:
- • You want the higher-rated option (8.2/10 vs 0.0/10)
- • You want to try before committing
- • You need product analytics features specifically
- • Open-source feature flags
- • Self-host for full control
| At a Glance |  Eppo AI |  GrowthBook |
|---|---|---|
Price | Paid | Free + Paid |
Best For | A/B Testing | Product Analytics |
Rating | —/100 | 82/100 |
| Feature | Eppo AI | GrowthBook |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | A/B TestingFeature Flags | Product AnalyticsA/B Testing |
How Eppo AI and GrowthBook Compare
Eppo AI
The next-gen experimentation platform for trustworthy, self-serve A/B testing and feature management.
Paid
GrowthBook
Open-source feature flags and A/B testing
Free tier available · 82/100 score
Eppo AI is a a/b testing tool. GrowthBook is in product analytics.
Who Should Use What?
On a budget?
GrowthBook has a free tier. Eppo AI is paid only.
Go with: GrowthBook
Want the highest-rated option?
GrowthBook scores 82/100. Eppo AI is unrated.
Go with: GrowthBook
Value user reviews?
Neither has user reviews yet.
Go with: GrowthBook
3 Questions to Help You Decide
What's your budget?
Eppo AI is paid. GrowthBook is freemium. GrowthBook lets you start free.
What's your use case?
Eppo AI is a a/b testing tool. GrowthBook is in product analytics. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
GrowthBook
- Higher score: 82/100 vs unrated
- Free tier available
- Our pick for this comparison
Eppo AI
- Better fit for a/b testing
The Bottom Line
GrowthBook (82/100) is our pick.
Frequently Asked Questions
Is Eppo AI or GrowthBook better?
GrowthBook scores 82/100 in our evaluation. Eppo AI is paid and GrowthBook is freemium.
What are Eppo AI and GrowthBook used for?
Eppo AI: The next-gen experimentation platform for trustworthy, self-serve A/B testing and feature management.. GrowthBook: Open-source feature flags and A/B testing.
What does Eppo AI cost vs GrowthBook?
Eppo AI is a paid tool. GrowthBook is freemium (free tier + paid plans). Visit their websites for detailed pricing.