Fathom Analytics vs iubenda: Which Should You Choose in 2026?
Choosing between Fathom Analytics and iubenda comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Fathom Analytics
Simple website analytics
Best for you if:
- • You want the higher-rated option (8.4/10 vs 8.3/10)
- • You need web analytics features specifically
- • Fathom Analytics is a privacy-first web analytics tool that respects visitor privacy
- • It provides essential metrics without tracking individuals or using cookies
iubenda
Compliance software
Best for you if:
- • You want to try before committing
- • You need privacy management features specifically
- • Privacy policy and cookie consent platform
- • GDPR and CCPA compliance solutions
| At a Glance |  Fathom Analytics | |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Web Analytics | Privacy Management |
Rating | 84/100 | 83/100 |
| Feature | Fathom Analytics | iubenda |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 84 | 83 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 192 |
| Categories | Web AnalyticsPrivacy Management | Privacy ManagementCompliance |
Understanding the Differences
Both Fathom Analytics and iubenda solve similar problems, but they approach them differently.Fathom Analytics positions itself as "simple website analytics" while iubendafocuses on "compliance software". These differences matter depending on what you're trying to accomplish.
When to Choose Fathom Analytics
Fathom Analytics makes sense if you're looking for a comprehensive paid solution. With a score of 84/100, it's our top pick in this comparison.
When to Choose iubenda
iubenda is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
iubenda won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: iubenda
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Fathom Analytics handles scale better in our testing.
We'd pick: Fathom Analytics
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Fathom Analytics is built for organizations like yours.
We'd pick: Fathom Analytics
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? iubenda has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Fathom Analytics higher (84/100). But the community has upvoted iubenda more (192 votes). Pick your source of truth.
Key Takeaways
What Fathom Analytics Does Better
- Higher overall score (84/100)
- Our recommendation for most use cases
Consider iubenda If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Fathom Analytics (84/100). But the honest answer is that "better" depends on your situation. Fathom Analytics scores higher in our analysis, but iubenda might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Fathom Analytics or iubenda better?
Based on our analysis, Fathom Analytics scores higher with 84/100. Fathom Analytics ispaid while iubenda is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Fathom Analytics to iubenda easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Fathom Analytics and iubenda offer free trials?
Most software in this category offers free trials or free tiers. Fathom Analytics is paid with potential trial.iubenda is freemium with a free tier. Visit their websites for current trial offers.