Ghost vs WordPress: Which Should You Choose in 2026?
Choosing between Ghost and WordPress comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Ghost
Professional publishing platform
Best for you if:
- • You need blogging platforms features specifically
- • Open-source publishing platform for professional bloggers
- • Built-in membership and subscription features
WordPress
The worlds most popular CMS
Best for you if:
- • You want the higher-rated option (9.0/10 vs 0.0/10)
- • You need something completely free
- • You need cms features specifically
- • Open-source CMS powering over 40% of websites with extensive plugin and theme ecosystem.
- • Highly customizable platform for blogs, businesses, and ecommerce with WooCommerce integration.
| At a Glance |  Ghost |  WordPress |
|---|---|---|
Price | Free + Paid | Free |
Best For | Blogging Platforms | CMS |
Rating | —/100 | 90/100 |
| Feature | Ghost | WordPress |
|---|---|---|
| Pricing Model | Freemium | Free |
| Editorial Score | — | 90 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Blogging PlatformsNewsletter Tools | CMSWebsite Builders |
Understanding the Differences
Both Ghost and WordPress solve similar problems, but they approach them differently.Ghost positions itself as "professional publishing platform" while WordPressfocuses on "the worlds most popular cms". These differences matter depending on what you're trying to accomplish.
When to Choose Ghost
Ghost makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose WordPress
WordPress is worth considering if you need a free tool. Scoring 90/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Ghost lets you get started without pulling out your credit card.
We'd pick: Ghost
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. WordPress is built for teams that are leveling up.
We'd pick: WordPress
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: WordPress
Still not sure? Answer these 3 questions
How much can you spend?
Zero budget? WordPress won't cost you anything.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated WordPress higher (90/100). But the community has upvoted WordPress more (0 votes). Pick your source of truth.
Key Takeaways
What WordPress Does Better
- Higher overall score (90/100)
- Our recommendation for most use cases
Consider Ghost If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with WordPress (90/100). But the honest answer is that "better" depends on your situation. WordPress scores higher in our analysis, but Ghost might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Ghost or WordPress better?
Based on our analysis, WordPress scores higher with 90/100. Ghost isfreemium while WordPress is free. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Ghost to WordPress easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Ghost and WordPress offer free trials?
Most software in this category offers free trials or free tiers. Ghost is freemium with a free tier.WordPress is completely free. Visit their websites for current trial offers.