Hex vs Supermetrics: Which Should You Choose in 2026?
Choosing between Hex and Supermetrics comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Hex
Collaborative data workspace for analytics
Best for you if:
- • You want the higher-rated option (8.6/10 vs 8.4/10)
- • Hex is a collaborative data science platform combining SQL, Python, and visualization
- • It provides notebooks, scheduling, and sharing for modern analytics workflows
Supermetrics
AI-powered marketing intelligence platform to connect, analyze, and activate marketing data.
Best for you if:
- • Automates marketing data collection, cleaning, and standardization from diverse sources.
- • Provides AI-powered insights to analyze performance and identify growth drivers.
| At a Glance |  Hex | |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Business Intelligence | Business Intelligence |
Rating | 86/100 | 84/100 |
| Feature | Hex | Supermetrics |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 86 | 84 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Business IntelligenceData Visualization | Business IntelligenceMarketing Automation |
Understanding the Differences
Both Hex and Supermetrics solve similar problems, but they approach them differently.Hex positions itself as "collaborative data workspace for analytics" while Supermetricsfocuses on "ai-powered marketing intelligence platform to connect, analyze, and activate marketing data.". These differences matter depending on what you're trying to accomplish.
When to Choose Hex
Hex makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 86/100, it's our top pick in this comparison.
When to Choose Supermetrics
Supermetrics is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Hex lets you get started without pulling out your credit card.
We'd pick: Hex
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Hex handles scale better in our testing.
We'd pick: Hex
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Hex
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Hex, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Hex higher (86/100). But the community has upvoted Supermetrics more (0 votes). Pick your source of truth.
Key Takeaways
What Hex Does Better
- Higher overall score (86/100)
- Our recommendation for most use cases
Consider Supermetrics If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Hex (86/100). But the honest answer is that "better" depends on your situation. Hex scores higher in our analysis, but Supermetrics might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Hex or Supermetrics better?
Based on our analysis, Hex scores higher with 86/100. Hex isfreemium while Supermetrics is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Hex to Supermetrics easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Hex and Supermetrics offer free trials?
Most software in this category offers free trials or free tiers. Hex is freemium with a free tier.Supermetrics is freemium with a free tier. Visit their websites for current trial offers.