Hopin vs Luma: Which Should You Choose in 2026?
Choosing between Hopin and Luma comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Hopin
Virtual and hybrid events platform
Best for you if:
- • You want the higher-rated option (8.9/10 vs 0.0/10)
- • Virtual event platform with five interactive areas: Reception, Stage, Sessions, Networking, and Expo
- • Supports up to 100,000 concurrent viewers with built-in live streaming, Q&A, polls, and networking features
Luma
Event management for communities
Best for you if:
- • You want to try before committing
- • You need event management for communities
- • You want to start free and upgrade later
| At a Glance |  Hopin | |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Event Platforms | Event Platforms |
Rating | 89/100 | —/100 |
| Feature | Hopin | Luma |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 89 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 191 |
| Categories | Event PlatformsWebinar | Event PlatformsSocial Media Management |
Understanding the Differences
Both Hopin and Luma solve similar problems, but they approach them differently.Hopin positions itself as "virtual and hybrid events platform" while Lumafocuses on "event management for communities". These differences matter depending on what you're trying to accomplish.
When to Choose Hopin
Hopin makes sense if you're looking for a comprehensive paid solution. With a score of 89/100, it's our top pick in this comparison.
When to Choose Luma
Luma is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
Luma won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Luma
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Hopin handles scale better in our testing.
We'd pick: Hopin
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Hopin is built for organizations like yours.
We'd pick: Hopin
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Luma has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Hopin higher (89/100). But the community has upvoted Luma more (191 votes). Pick your source of truth.
Key Takeaways
What Hopin Does Better
- Higher overall score (89/100)
- Our recommendation for most use cases
Consider Luma If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Hopin (89/100). But the honest answer is that "better" depends on your situation. Hopin scores higher in our analysis, but Luma might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Hopin or Luma better?
Based on our analysis, Hopin scores higher with 89/100. Hopin ispaid while Luma is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Hopin to Luma easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Hopin and Luma offer free trials?
Most software in this category offers free trials or free tiers. Hopin is paid with potential trial.Luma is freemium with a free tier. Visit their websites for current trial offers.