InsightSquared vs GTM Buddy: Which Should You Choose in 2026?
Choosing between InsightSquared and GTM Buddy comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
InsightSquared
Transform sales data into predictable revenue with AI-powered forecasting and revenue intelligence.
Best for you if:
- • You need business intelligence features specifically
- • Automates AI-powered sales forecasting and pipeline management.
- • Provides comprehensive revenue analytics and RevOps dashboards.
GTM Buddy
AI-native revenue enablement for sales teams, providing real-time guidance and content in the flow of work.
Best for you if:
- • You need sales enablement features specifically
- • AI-native platform for real-time sales guidance and content delivery.
- • Automates content management, governance, and personalized training for sales teams.
| At a Glance |  InsightSquared |  GTM Buddy |
|---|---|---|
Price | Paid | Paid |
Best For | Business Intelligence | Sales Enablement |
Rating | —/100 | —/100 |
| Feature | InsightSquared | GTM Buddy |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Business IntelligenceRevenue Intelligence | Sales EnablementRevenue Intelligence |
How InsightSquared and GTM Buddy Compare
InsightSquared
Transform sales data into predictable revenue with AI-powered forecasting and revenue intelligence.
Paid
GTM Buddy
AI-native revenue enablement for sales teams, providing real-time guidance and content in the flow of work.
Paid
InsightSquared is a business intelligence tool. GTM Buddy is in sales enablement.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: InsightSquared
Want the highest-rated option?
Neither has been rated yet.
Go with: InsightSquared
Value user reviews?
Neither has user reviews yet.
Go with: InsightSquared
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
InsightSquared is a business intelligence tool. GTM Buddy is in sales enablement. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
InsightSquared
- Our pick for this comparison
GTM Buddy
- Better fit for sales enablement
The Bottom Line
InsightSquared is our pick.
Frequently Asked Questions
Is InsightSquared or GTM Buddy better?
InsightSquared scores high/100 in our evaluation. Both are paid.
What are InsightSquared and GTM Buddy used for?
InsightSquared: Transform sales data into predictable revenue with AI-powered forecasting and revenue intelligence.. GTM Buddy: AI-native revenue enablement for sales teams, providing real-time guidance and content in the flow of work..
What does InsightSquared cost vs GTM Buddy?
InsightSquared is a paid tool. GTM Buddy is a paid tool. Visit their websites for detailed pricing.