Instantly vs Woodpecker: Which Should You Choose in 2026?
Choosing between Instantly and Woodpecker comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Instantly
Cold email outreach platform
Best for you if:
- • Instantly is an email outreach platform for scaling cold email campaigns
- • It manages multiple inboxes, warms up domains, and automates follow-ups
Woodpecker
Cold email automation
Best for you if:
- • You want the higher-rated option (7.8/10 vs 7.5/10)
- • Woodpecker is a cold email automation tool for sales outreach
- • It sends personalized email sequences with A/B testing
| At a Glance |  Instantly |  Woodpecker |
|---|---|---|
Price | Paid | Paid |
Best For | Marketing Automation | Marketing Automation |
Rating | 75/100 | 78/100 |
| Feature | Instantly | Woodpecker |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 75 | 78 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationEmail Deliverability | Marketing AutomationLead Generation |
How Instantly and Woodpecker Compare
Instantly
Cold email outreach platform
Paid · 75/100 score
Woodpecker
Cold email automation
Paid · 78/100 score
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Woodpecker
Want the highest-rated option?
Instantly: 75/100. Woodpecker: 78/100.
Go with: Woodpecker
Value user reviews?
Neither has user reviews yet.
Go with: Woodpecker
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are marketing automation tools. Compare their specific features to decide.
How important are ratings?
Woodpecker scores higher: 78/100 vs 75/100.
Key Takeaways
Woodpecker
- Higher score: 78/100 vs 75
- Our pick for this comparison
Instantly
The Bottom Line
Woodpecker (78/100) is our pick.
Frequently Asked Questions
Is Instantly or Woodpecker better?
Woodpecker scores 78/100 in our evaluation. Both are paid.
What are Instantly and Woodpecker used for?
Instantly: Cold email outreach platform. Woodpecker: Cold email automation.
What does Instantly cost vs Woodpecker?
Instantly is a paid tool. Woodpecker is a paid tool. Visit their websites for detailed pricing.