Luma vs Splash: Which Should You Choose in 2026?
Choosing between Luma and Splash comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Luma
Event management for communities
Best for you if:
- • You want to try before committing
- • You need event platforms features specifically
- • You need event management for communities
- • You want to start free and upgrade later
Splash
Event marketing platform
Best for you if:
- • You need email marketing features specifically
- • Event marketing platform
- • Design branded event experiences
| At a Glance |  Splash | |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Event Platforms | Email Marketing |
Rating | —/100 | —/100 |
| Feature | Luma | Splash |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 191 | 0 |
| Categories | Event PlatformsSocial Media Management | Email MarketingLanding Pages |
Understanding the Differences
Both Luma and Splash solve similar problems, but they approach them differently.Luma positions itself as "event management for communities" while Splashfocuses on "event marketing platform". These differences matter depending on what you're trying to accomplish.
When to Choose Luma
Luma makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose Splash
Splash is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Luma lets you get started without pulling out your credit card.
We'd pick: Luma
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Splash is built for teams that are leveling up.
We'd pick: Splash
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Splash takes enterprise seriously.
We'd pick: Splash
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Luma, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Luma higher (/100). But the community has upvoted Luma more (191 votes). Pick your source of truth.
Key Takeaways
What Luma Does Better
- More community upvotes
- Our recommendation for most use cases
Consider Splash If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Luma. But the honest answer is that "better" depends on your situation. Luma scores higher in our analysis, but Splash might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Luma or Splash better?
Based on our analysis, Luma scores higher with high/100. Luma isfreemium while Splash is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Luma to Splash easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Luma and Splash offer free trials?
Most software in this category offers free trials or free tiers. Luma is freemium with a free tier.Splash is paid with potential trial. Visit their websites for current trial offers.