Northbeam vs Kochava: Which Should You Choose in 2026?
Choosing between Northbeam and Kochava comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Northbeam
Marketing attribution for e-commerce
Best for you if:
- • You want the higher-rated option (8.0/10 vs 7.8/10)
- • Northbeam is a marketing analytics platform for e-commerce attribution
- • It provides multi-touch attribution and customer journey insights
Kochava
Mobile attribution and marketing analytics
Best for you if:
- • Kochava is a mobile attribution and analytics platform for app marketers
- • It measures campaign performance, detects fraud, and optimizes user acquisition
| At a Glance | .png){kind=small} Northbeam |  Kochava |
|---|---|---|
Price | Paid | Paid |
Best For | Attribution | Attribution |
Rating | 80/100 | 78/100 |
| Feature | Northbeam | Kochava |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 80 | 78 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | AttributionWeb Analytics | AttributionMobile Analytics |
Understanding the Differences
Both Northbeam and Kochava solve similar problems, but they approach them differently.Northbeam positions itself as "marketing attribution for e-commerce" while Kochavafocuses on "mobile attribution and marketing analytics". These differences matter depending on what you're trying to accomplish.
When to Choose Northbeam
Northbeam makes sense if you're looking for a comprehensive paid solution. With a score of 80/100, it's our top pick in this comparison.
When to Choose Kochava
Kochava is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Kochava
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Northbeam handles scale better in our testing.
We'd pick: Northbeam
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Northbeam is built for organizations like yours.
We'd pick: Northbeam
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Northbeam—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Northbeam higher (80/100). But the community has upvoted Kochava more (0 votes). Pick your source of truth.
Key Takeaways
What Northbeam Does Better
- Higher overall score (80/100)
- Our recommendation for most use cases
Consider Kochava If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Northbeam (80/100). But the honest answer is that "better" depends on your situation. Northbeam scores higher in our analysis, but Kochava might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Northbeam or Kochava better?
Based on our analysis, Northbeam scores higher with 80/100. Northbeam ispaid while Kochava is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Northbeam to Kochava easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Northbeam and Kochava offer free trials?
Most software in this category offers free trials or free tiers. Northbeam is paid with potential trial.Kochava is paid with potential trial. Visit their websites for current trial offers.