PrestaShop vs Wagtail: Which Should You Choose in 2026?
Choosing between PrestaShop and Wagtail comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
PrestaShop
Open-source e-commerce platform
Best for you if:
- • You want the higher-rated option (8.0/10 vs 0.0/10)
- • You need e-commerce platforms features specifically
- • PrestaShop is an open-source e-commerce platform for online stores
- • It provides a modular system with thousands of themes and addons
Wagtail
The leading open-source Python CMS for content management at enterprise scale.
Best for you if:
- • You need cms features specifically
- • Open-source CMS built on Python/Django for enterprise content management.
- • Offers creative control for editors and flexibility for developers.
| At a Glance |  Wagtail | |
|---|---|---|
Price | Free | Free |
Best For | E-commerce Platforms | CMS |
Rating | 80/100 | —/100 |
| Feature | PrestaShop | Wagtail |
|---|---|---|
| Pricing Model | Free | Free |
| Editorial Score | 80 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | E-commerce PlatformsWebsite Builders | CMSHeadless CMS |
Understanding the Differences
Both PrestaShop and Wagtail solve similar problems, but they approach them differently.PrestaShop positions itself as "open-source e-commerce platform" while Wagtailfocuses on "the leading open-source python cms for content management at enterprise scale.". These differences matter depending on what you're trying to accomplish.
When to Choose PrestaShop
PrestaShop makes sense if you're looking for a completely free solution. With a score of 80/100, it's our top pick in this comparison.
When to Choose Wagtail
Wagtail is worth considering if you need a free tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, PrestaShop lets you get started without pulling out your credit card.
We'd pick: PrestaShop
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. PrestaShop handles scale better in our testing.
We'd pick: PrestaShop
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: PrestaShop
Still not sure? Answer these 3 questions
How much can you spend?
Nothing at all? PrestaShop is completely free.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated PrestaShop higher (80/100). But the community has upvoted Wagtail more (0 votes). Pick your source of truth.
Key Takeaways
What PrestaShop Does Better
- Higher overall score (80/100)
- Our recommendation for most use cases
Consider Wagtail If
- You need a completely free solution
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with PrestaShop (80/100). But the honest answer is that "better" depends on your situation. PrestaShop scores higher in our analysis, but Wagtail might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is PrestaShop or Wagtail better?
Based on our analysis, PrestaShop scores higher with 80/100. PrestaShop isfree while Wagtail is free. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from PrestaShop to Wagtail easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do PrestaShop and Wagtail offer free trials?
Most software in this category offers free trials or free tiers. PrestaShop is completely free.Wagtail is completely free. Visit their websites for current trial offers.