Sellfy vs Gooten: Which Should You Choose in 2026?
Choosing between Sellfy and Gooten comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Sellfy
E-commerce platform for creators
Best for you if:
- • You want the higher-rated option (7.8/10 vs 7.7/10)
- • Sellfy is an e-commerce platform for selling digital and physical products
- • It provides storefronts, payments, and marketing for creators
Gooten
Design, sell, and fulfill custom print-on-demand products with a global network.
Best for you if:
- • Offers a diverse catalog of 500+ print-on-demand products, including exclusives.
- • Provides end-to-end fulfillment, from design to global shipping.
| At a Glance |  Gooten | |
|---|---|---|
Price | Paid | Paid |
Best For | E-commerce Platforms | E-commerce Platforms |
Rating | 78/100 | 77/100 |
| Feature | Sellfy | Gooten |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 78 | 77 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | E-commerce PlatformsPrint on Demand | E-commerce PlatformsPrint on Demand |
Understanding the Differences
Both Sellfy and Gooten solve similar problems, but they approach them differently.Sellfy positions itself as "e-commerce platform for creators" while Gootenfocuses on "design, sell, and fulfill custom print-on-demand products with a global network.". These differences matter depending on what you're trying to accomplish.
When to Choose Sellfy
Sellfy makes sense if you're looking for a comprehensive paid solution. With a score of 78/100, it's our top pick in this comparison.
When to Choose Gooten
Gooten is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Gooten
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Sellfy handles scale better in our testing.
We'd pick: Sellfy
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Sellfy is built for organizations like yours.
We'd pick: Sellfy
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Sellfy—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Sellfy higher (78/100). But the community has upvoted Gooten more (0 votes). Pick your source of truth.
Key Takeaways
What Sellfy Does Better
- Higher overall score (78/100)
- Our recommendation for most use cases
Consider Gooten If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Sellfy (78/100). But the honest answer is that "better" depends on your situation. Sellfy scores higher in our analysis, but Gooten might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Sellfy or Gooten better?
Based on our analysis, Sellfy scores higher with 78/100. Sellfy ispaid while Gooten is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Sellfy to Gooten easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Sellfy and Gooten offer free trials?
Most software in this category offers free trials or free tiers. Sellfy is paid with potential trial.Gooten is paid with potential trial. Visit their websites for current trial offers.