Showpad vs Guru: Which Should You Choose in 2026?
Choosing between Showpad and Guru comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Showpad
Unifying sales content, readiness, engagement, and intelligence for revenue effectiveness.
Best for you if:
- • You need sales enablement features specifically
- • Unifies sales content, readiness, engagement, and intelligence into one AI-powered platform.
- • Enhances seller performance through personalized content, training, and guided selling.
Guru
AI-powered knowledge management for teams
Best for you if:
- • You want the higher-rated option (8.3/10 vs 0.0/10)
- • You want to try before committing
- • You need knowledge base features specifically
- • Guru is a knowledge management platform that brings company information to where you work
- • It creates a verified knowledge base with browser extension and Slack integration
| At a Glance |  Guru | |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Sales Enablement | Knowledge Base |
Rating | —/100 | 83/100 |
| Feature | Showpad | Guru |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 83 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Sales EnablementSales Engagement | Knowledge BaseAI Assistants |
Understanding the Differences
Both Showpad and Guru solve similar problems, but they approach them differently.Showpad positions itself as "unifying sales content, readiness, engagement, and intelligence for revenue effectiveness." while Gurufocuses on "ai-powered knowledge management for teams". These differences matter depending on what you're trying to accomplish.
When to Choose Showpad
Showpad makes sense if you're looking for a comprehensive paid solution.
When to Choose Guru
Guru is worth considering if you need a flexible option with both free and paid tiers tool. Scoring 83/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
Guru won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Guru
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Guru is built for teams that are leveling up.
We'd pick: Guru
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Showpad is built for organizations like yours.
We'd pick: Showpad
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Guru has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Guru higher (83/100). But the community has upvoted Guru more (0 votes). Pick your source of truth.
Key Takeaways
What Guru Does Better
- Higher overall score (83/100)
- Our recommendation for most use cases
Consider Showpad If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Guru (83/100). But the honest answer is that "better" depends on your situation. Guru scores higher in our analysis, but Showpad might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Showpad or Guru better?
Based on our analysis, Guru scores higher with 83/100. Showpad ispaid while Guru is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Showpad to Guru easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Showpad and Guru offer free trials?
Most software in this category offers free trials or free tiers. Showpad is paid with potential trial.Guru is freemium with a free tier. Visit their websites for current trial offers.