thelightbulb.ai vs Hotjar Surveys: Which Should You Choose in 2026?
Choosing between thelightbulb.ai and Hotjar Surveys comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
thelightbulb.ai
AI-powered insights for market research and consumer understanding through emotion and engagement analytics.
Best for you if:
- • You need product analytics features specifically
- • Utilizes AI for comprehensive market research and consumer insights.
- • Combines facial coding, eye-tracking, speech, and text sentiment analysis.
Hotjar Surveys
Build responsive surveys to understand your prospects and customers better.
Best for you if:
- • You want to try before committing
- • You need survey tools features specifically
- • Build and share responsive surveys to collect customer insights.
- • Understand customer needs and thoughts to improve user experience.
| At a Glance |  thelightbulb.ai |  Hotjar Surveys |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Product Analytics | Survey Tools |
Rating | —/100 | —/100 |
| Feature | thelightbulb.ai | Hotjar Surveys |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Product AnalyticsSales Enablement | Survey ToolsCustomer Feedback |
How thelightbulb.ai and Hotjar Surveys Compare
thelightbulb.ai
AI-powered insights for market research and consumer understanding through emotion and engagement analytics.
Paid
Hotjar Surveys
Build responsive surveys to understand your prospects and customers better.
Free tier available
thelightbulb.ai is a product analytics tool. Hotjar Surveys is in survey tools.
Who Should Use What?
On a budget?
Hotjar Surveys has a free tier. thelightbulb.ai is paid only.
Go with: Hotjar Surveys
Want the highest-rated option?
Neither has been rated yet.
Go with: thelightbulb.ai
Value user reviews?
Neither has user reviews yet.
Go with: thelightbulb.ai
3 Questions to Help You Decide
What's your budget?
thelightbulb.ai is paid. Hotjar Surveys is freemium. Hotjar Surveys lets you start free.
What's your use case?
thelightbulb.ai is a product analytics tool. Hotjar Surveys is in survey tools. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
thelightbulb.ai
- Our pick for this comparison
Hotjar Surveys
- Has a free tier
- Better fit for survey tools
The Bottom Line
thelightbulb.ai is our pick. Hotjar Surveys has a free tier if you want to test without paying.
Frequently Asked Questions
Is thelightbulb.ai or Hotjar Surveys better?
thelightbulb.ai scores high/100 in our evaluation. thelightbulb.ai is paid and Hotjar Surveys is freemium.
What are thelightbulb.ai and Hotjar Surveys used for?
thelightbulb.ai: AI-powered insights for market research and consumer understanding through emotion and engagement analytics.. Hotjar Surveys: Build responsive surveys to understand your prospects and customers better..
What does thelightbulb.ai cost vs Hotjar Surveys?
thelightbulb.ai is a paid tool. Hotjar Surveys is freemium (free tier + paid plans). Visit their websites for detailed pricing.