Wati vs CustomGPT: Which Should You Choose in 2026?
Choosing between Wati and CustomGPT comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Wati
WhatsApp engagement platform for businesses
Best for you if:
- • You need social media management features specifically
- • You need whatsapp engagement platform for businesses
- • You need professional-grade features
CustomGPT
Enterprise AI chatbots powered by your business data
Best for you if:
- • You want the higher-rated option (7.4/10 vs 0.0/10)
- • You need ai agents features specifically
- • Enterprise-grade security and compliance
- • No-code chatbot builder
| At a Glance |  CustomGPT | |
|---|---|---|
Price | Paid | Paid |
Best For | Social Media Management | AI Agents |
Rating | —/100 | 74/100 |
| Feature | Wati | CustomGPT |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 74 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 48 | 0 |
| Categories | Social Media ManagementLive Chat | AI AgentsAI for Customer Service |
Understanding the Differences
Both Wati and CustomGPT solve similar problems, but they approach them differently.Wati positions itself as "whatsapp engagement platform for businesses" while CustomGPTfocuses on "enterprise ai chatbots powered by your business data". These differences matter depending on what you're trying to accomplish.
When to Choose Wati
Wati makes sense if you're looking for a comprehensive paid solution.
When to Choose CustomGPT
CustomGPT is worth considering if you need a professional-grade tool. Scoring 74/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: CustomGPT
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. CustomGPT is built for teams that are leveling up.
We'd pick: CustomGPT
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Wati is built for organizations like yours.
We'd pick: Wati
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with CustomGPT—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated CustomGPT higher (74/100). But the community has upvoted Wati more (48 votes). Pick your source of truth.
Key Takeaways
What CustomGPT Does Better
- Higher overall score (74/100)
- Our recommendation for most use cases
Consider Wati If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with CustomGPT (74/100). But the honest answer is that "better" depends on your situation. CustomGPT scores higher in our analysis, but Wati might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Wati or CustomGPT better?
Based on our analysis, CustomGPT scores higher with 74/100. Wati ispaid while CustomGPT is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Wati to CustomGPT easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Wati and CustomGPT offer free trials?
Most software in this category offers free trials or free tiers. Wati is paid with potential trial.CustomGPT is paid with potential trial. Visit their websites for current trial offers.