WooCommerce vs Wagtail: Which Should You Choose in 2026?
Choosing between WooCommerce and Wagtail comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
WooCommerce
Open-source e-commerce for WordPress
Best for you if:
- • You want the higher-rated option (8.8/10 vs 0.0/10)
- • You need e-commerce platforms features specifically
- • Free, open-source WordPress e-commerce
- • Powers 28% of all online stores
Wagtail
The leading open-source Python CMS for content management at enterprise scale.
Best for you if:
- • You need cms features specifically
- • Open-source CMS built on Python/Django for enterprise content management.
- • Offers creative control for editors and flexibility for developers.
| At a Glance |  Wagtail | |
|---|---|---|
Price | Free | Free |
Best For | E-commerce Platforms | CMS |
Rating | 88/100 | —/100 |
| Feature | WooCommerce | Wagtail |
|---|---|---|
| Pricing Model | Free | Free |
| Editorial Score | 88 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | E-commerce PlatformsE-commerce | CMSHeadless CMS |
Understanding the Differences
Both WooCommerce and Wagtail solve similar problems, but they approach them differently.WooCommerce positions itself as "open-source e-commerce for wordpress" while Wagtailfocuses on "the leading open-source python cms for content management at enterprise scale.". These differences matter depending on what you're trying to accomplish.
When to Choose WooCommerce
WooCommerce makes sense if you're looking for a completely free solution. With a score of 88/100, it's our top pick in this comparison.
When to Choose Wagtail
Wagtail is worth considering if you need a free tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, WooCommerce lets you get started without pulling out your credit card.
We'd pick: WooCommerce
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. WooCommerce handles scale better in our testing.
We'd pick: WooCommerce
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: WooCommerce
Still not sure? Answer these 3 questions
How much can you spend?
Nothing at all? WooCommerce is completely free.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated WooCommerce higher (88/100). But the community has upvoted Wagtail more (0 votes). Pick your source of truth.
Key Takeaways
What WooCommerce Does Better
- Higher overall score (88/100)
- Our recommendation for most use cases
Consider Wagtail If
- You need a completely free solution
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with WooCommerce (88/100). But the honest answer is that "better" depends on your situation. WooCommerce scores higher in our analysis, but Wagtail might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is WooCommerce or Wagtail better?
Based on our analysis, WooCommerce scores higher with 88/100. WooCommerce isfree while Wagtail is free. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from WooCommerce to Wagtail easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do WooCommerce and Wagtail offer free trials?
Most software in this category offers free trials or free tiers. WooCommerce is completely free.Wagtail is completely free. Visit their websites for current trial offers.