Yotpo Loyalty vs Friendbuy: Which Should You Choose in 2026?
Choosing between Yotpo Loyalty and Friendbuy comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Yotpo Loyalty
Loyalty and referrals by Yotpo
Best for you if:
- • You want to try before committing
- • You need loyalty programs features specifically
- • You need loyalty and referrals by yotpo
- • You want to start free and upgrade later
Friendbuy
Referral program platform
Best for you if:
- • You need referral marketing features specifically
- • You need referral program platform
- • You need professional-grade features
| At a Glance | ||
|---|---|---|
Price | Free + Paid | Paid |
Best For | Loyalty Programs | Referral Marketing |
Rating | —/100 | —/100 |
| Feature | Yotpo Loyalty | Friendbuy |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 145 | 122 |
| Categories | Loyalty ProgramsReferral Marketing | Referral MarketingLoyalty Programs |
Understanding the Differences
Both Yotpo Loyalty and Friendbuy solve similar problems, but they approach them differently.Yotpo Loyalty positions itself as "loyalty and referrals by yotpo" while Friendbuyfocuses on "referral program platform". These differences matter depending on what you're trying to accomplish.
When to Choose Yotpo Loyalty
Yotpo Loyalty makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose Friendbuy
Friendbuy is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Yotpo Loyalty lets you get started without pulling out your credit card.
We'd pick: Yotpo Loyalty
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Friendbuy is built for teams that are leveling up.
We'd pick: Friendbuy
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Friendbuy takes enterprise seriously.
We'd pick: Friendbuy
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Yotpo Loyalty, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Yotpo Loyalty higher (/100). But the community has upvoted Yotpo Loyalty more (145 votes). Pick your source of truth.
Key Takeaways
What Yotpo Loyalty Does Better
- More community upvotes
- Our recommendation for most use cases
Consider Friendbuy If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Yotpo Loyalty. But the honest answer is that "better" depends on your situation. Yotpo Loyalty scores higher in our analysis, but Friendbuy might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Yotpo Loyalty or Friendbuy better?
Based on our analysis, Yotpo Loyalty scores higher with high/100. Yotpo Loyalty isfreemium while Friendbuy is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Yotpo Loyalty to Friendbuy easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Yotpo Loyalty and Friendbuy offer free trials?
Most software in this category offers free trials or free tiers. Yotpo Loyalty is freemium with a free tier.Friendbuy is paid with potential trial. Visit their websites for current trial offers.