Best AI Logo Generators
Create professional logos in minutes. AI handles design so you don't need to hire expensive agencies.
TL;DR
Looka offers the best overall experience with extensive customization and brand kit generation. Brandmark excels at minimalist, modern designs. LogoAI provides good value with lifetime access. For quick, free logos, Hatchful by Shopify works well. Expect to pay $20-65 for high-resolution files.
AI logo generators have democratized brand design. What once required a designer or expensive agency can now be accomplished in minutes. While they won't replace custom design for established brands, they're perfect for startups, side projects, and small businesses needing professional logos quickly and affordably.
What are AI Logo Generators?
AI logo generators create logo designs based on your business name, industry, and style preferences. They use machine learning trained on design principles to generate original marks, wordmarks, and combination logos. Most offer extensive customization after initial generation.
Why AI Logo Generators Matter
Professional logo design typically costs $300-$1000+ and takes weeks. AI generators deliver results in minutes for under $100. For early-stage businesses, this means launching with a professional identity immediately rather than delaying or using amateur designs.
Key Features to Look For
Style Customization
essentialChoose between modern, classic, playful, and other aesthetics
Color Palette Options
essentialAI-suggested colors with manual override
Icon Library
essentialRelevant symbols and icons for your industry
Font Selection
importantTypography options that match your brand personality
High-Res Exports
importantVector files (SVG, EPS) for scalability
Brand Kit Generation
nice-to-haveComplete brand guidelines with colors, fonts, and usage rules
Social Media Assets
nice-to-havePre-sized versions for profiles and covers
Key Factors to Consider
- File format needs—vector files are essential for professional use
- One-time purchase vs. subscription model preference
- Brand kit needs beyond just the logo
- Trademark clearance features (some tools check availability)
- Revision and customization depth
Pricing Overview
Most AI logo generators offer free preview with paid downloads. Expect $20-65 for basic packages, $65-150 for full brand kits.
Basic
$20-40
Single logo with PNG files
Premium
$50-80
Vector files with basic brand assets
Brand Kit
$100-150
Complete brand identity with guidelines
Top Picks
Based on features, user feedback, and value for money.
Looka
Top PickMost comprehensive AI logo and brand kit generator
Best for: Businesses wanting a complete brand identity, not just a logo
Pros
- Extensive customization
- Full brand kit available
- Social media assets included
- Good quality output
Cons
- Higher price point
- Subscription for some features
- Can be overwhelming
Brandmark
Best for minimalist, modern logo designs
Best for: Tech startups and modern brands wanting clean aesthetics
Pros
- Excellent minimalist designs
- Simple process
- One-time payment
- Good typography
Cons
- Less variety in styles
- Fewer customization options
- Limited to certain aesthetics
LogoAI
Best value with lifetime access
Best for: Budget-conscious entrepreneurs needing solid logos
Pros
- Affordable pricing
- Lifetime access
- Good variety
- Brand kit included
Cons
- Designs less polished than competitors
- Interface dated
- Limited icon selection
Common Mistakes to Avoid
- Using low-resolution PNG files for print—always get vector formats
- Skipping trademark search—AI-generated logos can still infringe
- Choosing trendy over timeless—your logo should last years
- Over-complicating the design—simple logos are more memorable
- Not testing at small sizes—logos must work as tiny favicons
Expert Tips
- Generate many options before customizing—AI variety helps you discover preferences
- Always get vector files (SVG, EPS) for future flexibility
- Test your logo in black and white—it should work without color
- Check how it looks on both light and dark backgrounds
- Run a basic trademark search before finalizing
The Bottom Line
Looka provides the most complete solution for businesses wanting more than just a logo. Brandmark creates the cleanest, most modern designs. LogoAI offers the best value. For most startups and small businesses, AI logos are absolutely good enough—save the custom designer budget for when you've proven product-market fit.
Frequently Asked Questions
Are AI-generated logos original and safe to trademark?
AI logos are generated uniquely for each user, but they can resemble existing marks. Always conduct a trademark search before registering. Most tools don't guarantee trademark clearance—that's your responsibility.
How do AI logos compare to professional designers?
For most small businesses, AI logos are indistinguishable from budget designer work. They won't match top-tier design agency output, but they're vastly better than amateur attempts. Perfect for early-stage companies.
Can I edit AI logos after purchase?
With vector file formats (SVG, EPS), yes—any designer can modify them. Some platforms also offer online editors for continued customization. Always purchase packages that include vector files.
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