
4 mentions across press, blogs, and newsletters
Marketing teams are under pressure. In 2024, U.S. companies spent just 7.7% of revenue on marketing, even as demands for personalization and ROI kept rising. Meanwhile, about 68% of enterprise data goes unused, leaving teams with both fewer resources and untapped potential. Budgets are recovering
Search engines used to work one-to-one: one search query returned a unique set of results featuring pages that best matched the exact query searched. Then they evolved to many-to-one, recognizing that queries like “Sydney plumber” and “plumbing service in Sydney”…
Search has changed, and so should your audience personas. Your audience searches across Google, ChatGPT, Reddit, YouTube, and many other channels. Knowing who they are isn’t enough anymore. You need to know how they search. Search-focused audience personas fill gaps that traditional persona
Here is a recap of what happened in the search forums today...