Openpath in the Media
15 mentions across press, blogs, and newsletters
March 2026
Digiday
The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
The gap between The Trade Desk’s public confidence and what its advertisers describe on the ground has rarely been harder to close.
Mar 17, 2026
AdExchanger
Jeff Green On Why Everyone’s Up OpenPath’s Pipes; Amazon Sues Perplexity’s Shopper Bot
Jeff Green doubles down on OpenPath's value; Amazon wants Perplexity to disable agentic shopping; and the creator economy takes on political fundraising. The post Jeff Green On Why Everyone’s Up OpenPath’s Pipes; A
Mar 12, 2026
Adweek
The Trade Desk Says It’s Testing AI Campaign Creation With Claude
CEO Jeff Green says generative AI could transform programmatic at scale, while warning Amazon may retreat from its DSP business over antitrust risks.
Mar 11, 2026
VideoWeek
Week in Review: BBC Mulls Opening Up iPlayer to Other PSBs, Video Leads Digital Ad Growth in the UK, and UK Government Delays AI Copyright Rule Change
In this week's Week in Review: the BBC discusses options for its future funding, IAB UK reports continued strong growth in video investment, and the UK government "kicks the can down the road" on law changes regarding AI use of copyrighted content. Top Stories BBC Proposes Opening Up iPlayer, Talks
Mar 6, 2026
AdExchanger
Will The Trade Desk Right-Size Its Margins?
Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors disappointed with growth. Guest Sarah Caputo, founder of consultancy Fraction Method, tells us wh
Mar 5, 2026
AdExchanger
Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead
CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. In this environment, you’d expect to see sustained overperformance from The Trade Desk, a CTV aggregator with video representing a high-40s percentage of its business. Bu
Mar 4, 2026
VideoWeek
Week in Charts: Magnite on the Impact of The Trade Desk’s OpenPath, PubMatic Leans into Agentic Campaigns, and Amazon Overtakes DAZN in Sports Spend
In this week's Week in Charts, Magnite on the impact of The Trade Desk's OpenPath, PubMatic leans into agentic campaigns, and Amazon overtakes DAZN in sports rights spend. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week C
Mar 3, 2026
AdExchanger
The Trade Desk Welcomes OpenTTD, The Partner Integration Portal To Rule Them All
Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD. The OpenTTD product, which will be announced by the DSP during LiveRamp’s RampUp conference in San Francisco later this morning, creates a single login and int
Mar 3, 2026
Marketing Dive
Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem
The new industry collaboration is meant to deliver a more transparent mar
Mar 2, 2026
February 2026
AdExchanger
PubMatic Is All In On Agentic AI
PubMatic says its company – and the ad industry – are at an inflection point. And the SSP is betting its future on agentic AI. PubMatic reported $80 million in revenue during its Q4 2025 earnings call Thursday, which was down 6% year over year. It also reported $282.9 million for the full year of
Feb 27, 2026
AdExchanger
The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech
The Trade Desk, a longtime darling of Wall Street and programmatic, is back at square one in terms of convincing investors of the value of an independent DSP and kindling goodwill in the ad tech industry. The company reported Q4 and full-year 2025 earnings on Wednesday. TTD’s revenue grew 14% yea
Feb 26, 2026
Next in Media
Does The Trade Desk Need to Get Acquisitive?
Everybody wants to be a retail media company. Do they need to?
Feb 26, 2026
Digiday
Despite 2025 revenue beats, The Trade Desk’s stock price falls sharply after earnings update
Despite 2025 revenue nearing $3 billion, lower-than-expected Q1 guidance disappoints, as CEO Jeff Green pushes back against competitors and detractors.
Feb 26, 2026
VideoWeek
The Trade Desk’s Ventura OS Makes an Ecosystem Pivot
In November 2024, demand-side platform The Trade Desk announced plans to launch its own CTV operating system (OS) called Ventura, confirming rumours which had begun spreading around the ad tech world during the summer. While a move into the CTV OS space looked at a glance like a significant step out
Feb 25, 2026
AdExchanger
Can Media Buyers Learn Organic Tricks?; The New Holdco Defaults
What's the deal with viral apps?; Dentsu and WPP are off of OpenPath; and AI coding has its downsides. The post Can Media Buyers Learn Organic Tricks?; The New Holdco Defaults appeared first on <a href="https://w
Feb 23, 2026