Act-On vs Insightly: Which Should You Choose in 2026?
Choosing between Act-On and Insightly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated April 5, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Act-On
Marketing automation for growth
Best for you if:
- 0
- • You need email marketing features specifically
- • Act-On is an agile marketing automation platform offering a comprehensive suite of tools for enterprises.
- • It features AI-powered analytics, segmentation, and email capabilities, alongside strong customer support and flexible pricing.
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- 0
- • You need crm features specifically
- • Unified CRM, marketing automation, and customer service platform.
- • AI-powered features like Copilot automate tasks and enhance sales efficiency.
| At a Glance |  Act-On |  Insightly |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Email Marketing | CRM |
Rating | — | — |
| Feature | Act-On | Insightly |
|---|---|---|
| Pricing Model | Contact | Freemium |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 169 | 0 |
| Categories | Email MarketingMarketing Automation | CRMSales Engagement |
How Act-On and Insightly Compare
Act-On
Marketing automation for growth
Paid
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Free tier available
Act-On is a email marketing tool. Insightly is in crm.
Who Should Use What?
On a budget?
Both are contact. Compare plans on their websites.
Go with: Insightly
Want the highest-rated option?
Neither has user reviews yet.
Go with: Act-On
Value user reviews?
Neither has user reviews yet.
Go with: Act-On
3 Questions to Help You Decide
What's your budget?
Act-On is contact. Insightly is freemium. Insightly lets you start free.
What's your use case?
Act-On is a email marketing tool. Insightly is in crm. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Act-On
- 0
- More community upvotes (169)
- Our pick for this comparison
Insightly
- Better fit for crm
The Bottom Line
Act-On is our pick.
Frequently Asked Questions
Is Act-On or Insightly better?
Act-On is rated high in our evaluation. Act-On is contact and Insightly is freemium.
What are Act-On and Insightly used for?
Act-On: Marketing automation for growth. Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses..
What does Act-On cost vs Insightly?
Act-On is a paid tool. Insightly is freemium (free tier + paid plans). Visit their websites for detailed pricing.