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Act-On

Unclaimed

Marketing automation for growth

Marketing AutomationEmail MarketingLead Generation
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Reviews onTrustRadius
229 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Flexible pricing model based on active contacts marketed to, not total database size.

Biggest con

Specific pricing details are not transparently listed and require contacting sales for a quote.

TL;DR - Act-On

  • Act-On is an agile marketing automation platform offering a comprehensive suite of tools for enterprises.
  • It features AI-powered analytics, segmentation, and email capabilities, alongside strong customer support and flexible pricing.
  • The platform aims to streamline marketing efforts, improve lead conversion, and align sales and marketing teams.
Pricing: contact
Best for: Enterprises & pros
4.2/5 across review platforms

What is Act-On?

Editorial review
Act-On is a marketing automation platform designed for mid-sized businesses. It helps marketers automate campaigns, nurture leads, and prove marketing ROI with an intuitive interface.

Available on: Web

how we evaluateSourceact-on.com ↗

Pros & Cons

Pros

  • Flexible pricing model based on active contacts marketed to, not total database size.
  • Comprehensive suite of marketing automation tools including email, analytics, lead generation, lead scoring, and sales enablement.
  • Strong emphasis on customer support and professional services, including implementation and migration assistance.
  • Advanced AI capabilities for marketing analytics, segmentation, and email content generation.
  • High email deliverability rates due to proprietary SMTP servers and expert services, ensuring compliance with regulations like CAN-SPAM, CCPA, GDPR, and HIPAA.

Cons

  • Specific pricing details are not transparently listed and require contacting sales for a quote.
  • While AI is mentioned, the extent of its application across all features isn't fully detailed.
  • The platform's complexity for new users or smaller teams without dedicated marketing resources is not explicitly addressed.

Ratings Across the Web

4.2(229 reviews)
TrustRadius229 reviews
4.2/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Marketing automationEmail marketingLead scoringLanding pagesAnalyticsCRM integration

Pricing Plans

Pricing checked May 28, 2026

Professional

Contact

  • 2,500 contacts
  • Marketing automation
  • Analytics

Enterprise

Contact

  • Custom contacts
  • Advanced features
  • Dedicated support
Calculate your costView full pricing

Reviews

4.2/5

Across 229 verified user reviews on TrustRadius

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Still deciding?

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Act-On FAQ

How does Act-On's pricing model differ from competitors?

Act-On charges based on the number of contacts actively marketed to, rather than every contact in a user's database. This approach aims to provide a more cost-effective solution compared to competitors.

What specific AI capabilities are integrated into Act-On's platform?

Act-On utilizes AI for various functions, including AI-powered marketing analytics to answer complex questions, AI Segmentation Insights to develop target audiences, and generative AI to create targeted email content and find new segments quickly.

Can Act-On help ensure compliance with email regulations?

Yes, Act-On's experts can assist with ensuring compliance with various email regulations, including CAN-SPAM, CCPA, GDPR, and HIPAA. This is part of their services to help users maintain strong email deliverability and reputation.

What is 'Act-On Anywhere' and how does it support sales enablement?

Act-On Anywhere is a feature designed to provide sales intelligence, ensuring that sales teams have the necessary information to close deals. It helps in sending the best leads to sales quickly and equipping them with relevant insights.

How does Act-On achieve its industry-leading email deliverability rates?

Act-On maintains its own SMTP servers, which contributes to its industry-leading deliverability rates. They also offer expert assistance for deliverability, inboxing, and engagement to ensure emails reach their intended recipients.

What kind of integrations does Act-On offer with other marketing technologies and CRMs?

Act-On provides over a thousand marketing technology integrations to keep the entire tech stack running smoothly and ensure organizational alignment. These integrations facilitate leveraging critical data for activities like audience segmentation and webinars.

Source: act-on.com

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