The Bottom Line
- Price
- Paid plans only. Compare plans
Key facts
- Act-On is an agile marketing automation platform offering a comprehensive suite of tools for enterprises.
- It features AI-powered analytics, segmentation, and email capabilities, alongside strong customer support and flexible pricing.
- The platform aims to streamline marketing efforts, improve lead conversion, and align sales and marketing teams.
Pros
- Flexible pricing model based on active contacts marketed to, not total database size.
- Comprehensive suite of marketing automation tools including email, analytics, lead generation, lead scoring, and sales enablement.
- Strong emphasis on customer support and professional services, including implementation and migration assistance.
- Advanced AI capabilities for marketing analytics, segmentation, and email content generation.
- High email deliverability rates due to proprietary SMTP servers and expert services, ensuring compliance with regulations like CAN-SPAM, CCPA, GDPR, and HIPAA.
Cons
- Specific pricing details are not transparently listed and require contacting sales for a quote.
- While AI is mentioned, the extent of its application across all features isn't fully detailed.
- The platform's complexity for new users or smaller teams without dedicated marketing resources is not explicitly addressed.
What is Act-On?
Available on: Web
Ratings Across the Web
Act-On holds an aggregate rating of 4.2 out of 5 from 1,558 reviews across TrustRadius, G2 and Capterra, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- Marketing automation
- Email marketing
- Lead scoring
- Landing pages
- Analytics
- CRM integration
Pricing Plans
Pricing checked Oct 5, 2026
| Plan | Price | Details |
|---|---|---|
| Professional | Contact |
|
| Enterprise | Contact |
|
Is Act-On worth the price?
However, this often indicates a higher price point, likely placing it in the expensive category compared to market averages for similar feature sets.
It's best suited for established businesses with complex marketing needs and a budget to match, rather than startups or small businesses.
Hidden Costs & Gotchas
Potential onboarding/setup fees
Overage fees for contact limits
Reviews
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Across 1,558 verified user reviews on G2, Capterra, TrustRadius
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Best Act-On Alternatives
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Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
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Act-On FAQ
How does Act-On assist with lead generation?
Which teams benefit most from using Act-On?
How is Act-On priced?
Does Act-On offer advanced analytics capabilities?
What kind of email deliverability can users expect with Act-On?
How does Act-On compare to Hubspot Marketing?
What are the primary limitations of Act-On?
Source: act-on.com