Act-On vs HubSpot Marketing: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Act-On and HubSpot Marketing side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, HubSpot Marketing leads on higher user rating and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Act-On
Marketing automation for growth
HubSpot Marketing
Marketing automation by HubSpot
Best for you if:
- • You want a free tier before you commit
| At a Glance | Act-On | HubSpot Marketing |
|---|---|---|
Starts at | From $900/mo flat, billed monthly Professional plan | Free plan, paid from $20/seat/mo, billed monthly Starter plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.2/5 G2 4.1 · Capterra 4.3 · TrustRadius 4.2 1,558 reviews | 4.4/5 G2 4.4 · SourceForge 4.6 14,991 reviews |
Free plan | No | Yes |
Watch out for | Potential onboarding/setup fees | Onboarding fees for higher tiers |
Choose Act-On or HubSpot Marketing?
Choose Act-On if
- You need marketing automation features specifically.
Choose HubSpot Marketing if
- You want a free tier before you commit
In-Depth Analysis
Act-On
Marketing automation for growth
However, this often indicates a higher price point, likely placing it in the expensive category compared to market averages for similar feature sets.
Watch out
Potential onboarding/setup fees
Strengths
- Pro: Flexible pricing model based on active contacts marketed to, not total database size.
- Pro: Comprehensive suite of marketing automation tools including email, analytics, lead generation, lead scoring, and sales enablement.
- Pro: Strong emphasis on customer support and professional services, including implementation and migration assistance.
- Pro: Advanced AI capabilities for marketing analytics, segmentation, and email content generation.
- Pro: High email deliverability rates due to proprietary SMTP servers and expert services, ensuring compliance with regulations like CAN-SPAM, CCPA, GDPR, and HIPAA.
Weaknesses
- Con: Specific pricing details are not transparently listed and require contacting sales for a quote.
- Con: While AI is mentioned, the extent of its application across all features isn't fully detailed.
- Con: The platform's complexity for new users or smaller teams without dedicated marketing resources is not explicitly addressed.
Key features
HubSpot Marketing
Marketing automation by HubSpot
HubSpot Marketing's pricing is generous for small businesses with its robust Free Tools and Starter tier at $20/month.
Watch out
Onboarding fees for higher tiers
Strengths
- Pro: Complete inbound marketing platform
- Pro: Excellent CRM integration
- Pro: Powerful marketing automation
- Pro: Great for content marketing
- Pro: Comprehensive analytics
Weaknesses
- Con: Very expensive, with paid tiers starting at a high price point
- Con: Steep learning curve
- Con: Contracts are inflexible
- Con: Can be overkill for small businesses
- Con: Some features feel basic individually
Key features
Plans and prices: Act-On vs HubSpot Marketing
| Tool | Plans and prices | Source |
|---|---|---|
| Act-On |
| act-on.com/pricing read Nov 7, 2026 |
| HubSpot Marketing |
| hubspot.com/products/marketing read Nov 8, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Act-On pricing and HubSpot Marketing pricing.
Key Takeaways
Act-On
- Worth considering for marketing automation
HubSpot Marketing
- Higher user rating: 4.4/5 vs 4.2/5
- Has a free plan
What the data shows
On the data below, HubSpot Marketing leads on higher user rating and a free plan. We do not name an overall winner for this pair.
- HubSpot Marketing has the higher user rating (4.2/5 from 1,558 reviews for Act-On, 4.4/5 from 14,991 reviews for HubSpot Marketing).
- Entry prices are not ranked, they are charged on different bases: Act-On $900/mo flat, billed monthly; HubSpot Marketing $20/seat/mo, billed monthly.
- Only HubSpot Marketing has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
What Users Say
Act-On Reviews
No reviews yet
HubSpot Marketing Reviews
Almost all of a marketer’s tasks are in one window, whereas before you had to check campaign results in different windows, today you can save a lot of time on analysis.
Frequently Asked Questions
How do Act-On and HubSpot Marketing compare in 2026?
On the data below, HubSpot Marketing leads on higher user rating and a free plan. We do not name an overall winner for this pair. HubSpot Marketing has the higher user rating (4.2/5 from 1,558 reviews for Act-On, 4.4/5 from 14,991 reviews for HubSpot Marketing). Entry prices are not ranked, they are charged on different bases: Act-On $900/mo flat, billed monthly; HubSpot Marketing $20/seat/mo, billed monthly. Only HubSpot Marketing has a free plan.
What are Act-On and HubSpot Marketing used for?
Act-On: Marketing automation for growth. HubSpot Marketing: Marketing automation by HubSpot.
What does Act-On cost vs HubSpot Marketing?
Act-On's cheapest paid plan is Professional at $900/mo flat, billed monthly. HubSpot Marketing's cheapest paid plan is Starter at $20/seat/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 8, 2026.
What's the main difference between Act-On and HubSpot Marketing?
Act-On's main strength: flexible pricing model based on active contacts marketed to, not total database size. HubSpot Marketing's main strength: complete inbound marketing platform.
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