Act-On Pricing 2026
Plans, hidden costs, and alternatives compared
Prices last confirmed on Nov 7, 2026 on act-on.com. Same data as Markdown or JSON.
Cite this data: Toolradar, Act-On pricing verified Nov 2026, toolradar.com/tools/act-on/pricing
Act-On starts at $900/month flat for the whole organisation on the Professional plan.
Verified Nov 2026 from the official pricing page.
Is Act-On worth the price?
However, this often indicates a higher price point, likely placing it in the expensive category compared to market averages for similar feature sets.
It's best suited for established businesses with complex marketing needs and a budget to match, rather than startups or small businesses.
Pricing Plans
Professional
From $900/mo
- 2,500 contacts
- Marketing automation
- Analytics
Enterprise
Contact
- Custom contacts
- Advanced features
- Dedicated support
Hidden Costs & Gotchas
Potential onboarding/setup fees
Overage fees for contact limits
How Act-On compares
3 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Act-On | $900/month flat for the whole organisation | No |
| HubSpot Marketing | $20/seat/month | Yes |
| Marketo | No public price | No |
| Eloqua | No public price | No |
| ActiveCampaign | $15/month, billing unit not specified | No |
| Mailchimp | $13/month, billing unit not specified | Yes |
| Brevo | $9/month flat for the whole organisation | Yes |
Act-On Pricing FAQ
How much does Act-On cost?
Act-On starts at $900/month flat for the whole organisation on the Professional plan.
Does Act-On have a free plan?
Act-On does not offer a permanent free plan. Paid plans are required from day one.
What are alternatives to Act-On?
Alternatives to Act-On include HubSpot Marketing, Marketo, Eloqua, ActiveCampaign. HubSpot Marketing starts at $20/seat/month; ActiveCampaign starts at $15/month, billing unit not specified; Mailchimp starts at $13/month, billing unit not specified.
Act-On alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Act-On pricing: act-on.com/pricing (verified Nov 2026)
- Cite this data: Toolradar, Act-On pricing verified Nov 2026, toolradar.com/tools/act-on/pricing
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