Is Act-On worth the price?
Act-On's pricing, being 'Contact' for both Professional and Enterprise tiers, makes it difficult to assess fairness directly.
However, this often indicates a higher price point, likely placing it in the expensive category compared to market averages for similar feature sets. It's best suited for established businesses with complex marketing needs and a budget to match, rather than startups or small businesses.
Pricing Plans
Professional
Contact
- 2,500 contacts
- Marketing automation
- Analytics
Enterprise
Contact
- Custom contacts
- Advanced features
- Dedicated support
Hidden Costs & Gotchas
Likely high base price, undisclosed
Potential onboarding/setup fees
Overage fees for contact limits
Annual contracts often required
Which Plan Do You Need?
Established businesses
Complex marketing needs
Dedicated support requirements
How Act-On Compares to Competitors
Compared to HubSpot, which offers a Starter Marketing Hub at $20/month for 1,000 contacts, Act-On's 'Contact' pricing for 2,500 contacts in its Professional tier suggests a significantly higher cost. Similarly, Mailchimp's Premium plan starts around $350/month for 10,000 contacts, making Act-On likely more expensive for comparable features, especially in the Enterprise tier.
Act-On Pricing FAQ
How much does Act-On cost?
Act-On uses custom pricing. Contact Act-On directly for a quote based on your team size and requirements.
Does Act-On have a free plan?
Act-On does not offer a permanent free plan. Paid plans are required from day one.
Is there a cheaper alternative to Act-On?
Yes. Popular alternatives to Act-On include Hubspot Marketing, Marketo, Eloqua, ActiveCampaign. Free alternatives include Hubspot Marketing, Mailchimp, Brevo. Compare them side-by-side on Toolradar.
Cheaper alternatives to Act-On
3 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
