Hubspot Marketing Pricing 2026
Plans, hidden costs, and alternatives compared
Cite this data: Toolradar, Hubspot Marketing pricing verified Sep 2026, toolradar.com/tools/hubspot-marketing/pricing
Hubspot Marketing starts at $20/month on the Starter plan.
Verified Sep 2026 from the official pricing page.
Is Hubspot Marketing worth the price?
HubSpot Marketing's pricing is generous for small businesses with its robust Free Tools and Starter tier at $20/month.
However, the jump to Professional at $890/month is significant and positions it as expensive for mid-market companies compared to some alternatives. It's best for businesses scaling from basic needs to comprehensive marketing automation.
Pricing Plans
Free Tools
Free
Basic
- Forms
- Email marketing
- Limited features
Starter
$20/month
Annual
- 1K contacts
- Remove branding
- Landing pages
Professional
$890/month
Annual
- 2K contacts
- Automation
- A/B testing
Hidden Costs & Gotchas
Onboarding fees for higher tiers
How Hubspot Marketing compares
2 of 5 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Hubspot Marketing | $20/month, billing unit not specified | Yes |
| ActiveCampaign | $15/month, billing unit not specified | No |
| Klaviyo | $20/month, billing unit not specified | Yes |
| Mailchimp | $13/month, billing unit not specified | Yes |
| Pardot | $1,250/month, billing unit not specified | No |
| Customer.io | $100/month, billing unit not specified | No |
Hubspot Marketing Pricing FAQ
How much does Hubspot Marketing cost?
Hubspot Marketing starts at $20/month on the Starter plan. It offers 2 paid tiers ranging from $20/month to $890/month. A free plan is also available.
Does Hubspot Marketing have a free plan?
Yes. Hubspot Marketing offers a free plan called "Free Tools". It includes: Forms, Email marketing, Limited features.
What is the cheapest Hubspot Marketing paid plan?
The cheapest paid plan for Hubspot Marketing is "Starter" at $20/month. Key features include: 1K contacts, Remove branding, Landing pages.
What are alternatives to Hubspot Marketing?
Alternatives to Hubspot Marketing include ActiveCampaign, Klaviyo, Mailchimp, Pardot. ActiveCampaign starts at $15/month, billing unit not specified; Klaviyo starts at $20/month, billing unit not specified; Mailchimp starts at $13/month, billing unit not specified.
Hubspot Marketing alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Hubspot Marketing pricing: www.hubspot.com/products/marketing (verified Sep 2026)
- Cite this data: Toolradar, Hubspot Marketing pricing verified Sep 2026, toolradar.com/tools/hubspot-marketing/pricing
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