Hubspot Marketing Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Hubspot Marketing worth the price?

75/10

HubSpot Marketing's pricing is generous for small businesses with its robust Free Tools and Starter tier at $20/month.

However, the jump to Professional at $890/month is significant and positions it as expensive for mid-market companies compared to some alternatives. It's best for businesses scaling from basic needs to comprehensive marketing automation.

Pricing Plans

Free Tools

Free

Basic

Forms
Email marketing
Limited features

Starter

$20/month

Annual

1K contacts
Remove branding
Landing pages

Professional

$890/month

Annual

2K contacts
Automation
A/B testing

Calculate your cost View full pricing

Hidden Costs & Gotchas

Contact overage fees not specified

Professional tier requires annual commitment

Onboarding fees for higher tiers

Additional Hubs increase overall cost

Which Plan Do You Need?

Startups needing free marketing tools

Small businesses growing their audience

Enterprises requiring full automation

How Hubspot Marketing Compares to Competitors

Compared to Mailchimp, HubSpot's Free and Starter tiers offer more comprehensive features for email and landing pages, though Mailchimp's paid plans can start lower. For automation, ActiveCampaign's professional plans can be significantly cheaper than HubSpot's $890/month Professional tier, offering similar automation capabilities at a fraction of the cost.

Hubspot Marketing Pricing FAQ

How much does Hubspot Marketing cost?

Hubspot Marketing starts at $20/month on the Starter plan. It offers 2 paid tiers ranging from $20/month up to $890/month. A free plan is also available with limited features.

Does Hubspot Marketing have a free plan?

Yes. Hubspot Marketing offers a free plan called "Free Tools". It includes: Forms, Email marketing, Limited features.

What is the cheapest Hubspot Marketing paid plan?

The cheapest paid plan for Hubspot Marketing is "Starter" at $20/month. Key features include: 1K contacts, Remove branding, Landing pages.

Is there a cheaper alternative to Hubspot Marketing?

Yes. Popular alternatives to Hubspot Marketing include HubSpot, Zoho CRM, Pipedrive, StudioGrowth. Free alternatives include HubSpot, Zoho CRM, StudioGrowth. Compare them side-by-side on Toolradar.