Pardot starts at $1,250/month on the Growth plan.
Verified Sep 2026. No official public pricing page; Toolradar is the public record.
Is Pardot worth the price?
Pardot's pricing is significantly expensive, especially starting at $1,250/month for the Growth tier and quickly escalating to $4,400/month for Advanced.
While it offers robust B2B marketing automation, these price points are prohibitive for many SMBs. It's best suited for large enterprises with substantial marketing budgets and complex needs.
Pricing Plans
Growth
$1,250/monthly
- 10K contacts
- Email marketing
- Lead nurturing
Plus
$2,750/monthly
- 10K contacts
- Advanced analytics
- A/B testing
Advanced
$4,400/monthly
- 10K contacts
- AI scoring
- Custom objects
Hidden Costs & Gotchas
Potential for annual-only commitment discounts
How Pardot compares
3 of 6 direct competitors offer a free plan.
Pardot Pricing FAQ
How much does Pardot cost?
Pardot starts at $1,250/month on the Growth plan. It offers 3 paid tiers ranging from $1,250/month to $4,400/month.
Does Pardot have a free plan?
Pardot does not offer a permanent free plan. Paid plans are required from day one.
What is the cheapest Pardot paid plan?
The cheapest paid plan for Pardot is "Growth" at $1,250/month. Key features include: 10K contacts, Email marketing, Lead nurturing.
What are alternatives to Pardot?
Alternatives to Pardot include ActiveCampaign, Keap, Brevo, EngageBay. ActiveCampaign starts at $15/month, billing unit not specified; Keap starts at $249/month, billing unit not specified; Brevo starts at $9/month, billing unit not specified.
Pardot alternatives
Direct competitors. Starting prices match the table above.
Sources
- No official public pricing page for Pardot. Figures verified Sep 2026 by Toolradar.
- Cite this data: Toolradar, Pardot pricing verified Sep 2026, toolradar.com/tools/pardot/pricing
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