Alternatives
Best Act-On alternatives in 2026
Data compiled by Toolradar Updated How we rate
Cite this list: Toolradar, best Act-On alternatives 2026, toolradar.com/alternatives/act-on
7 direct alternatives to Act-On, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
Quick answer
- ActiveCampaign is the top alternative to Act-On on our list, followed by HubSpot Marketing and Mailchimp.
- 2 of the 7 alternatives have a free plan, starting with Mailchimp.
- Highest rated: Brevo, 4.6 out of 5 from 6,219 ratings, Sep 2026.
- 7 alternatives
- 2 with a free plan
Top 3 alternatives to Act-On
ActiveCampaign
#1 Top pickAutonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Starting price
From $15 /mo
Cheapest paid plan, monthly, as of November 2026
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
Our take
Best overall
Marketing automation by HubSpot
Starting price
From $20 /mo
Cheapest paid plan, monthly, as of November 2026
4.4 /5 across SourceForge and G2 · 14,991 ratings, Sep 2026
Our take
Most reviewed
Mailchimp
#3Grow your business with email, SMS, and AI marketing
Starting price
From $13 /mo
Cheapest paid plan, monthly, as of November 2026
3.9 /5 across Trustpilot, G2 and Capterra · 31,997 ratings, Sep 2026
Our take
Best free tier
Act-On vs 7 alternatives
| Tool | Starting price (Nov 2026) | Free plan | Rating |
|---|---|---|---|
 | Price: $900/mo | Free plan: No | 4.2 out of 5, from 1,558 ratings across TrustRadius, G2 and Capterra (1,558) |
| Price: $15/mo | Free plan: No | 4.5 out of 5, from 17,363 ratings across G2 and Capterra (17,363) |
| Price: $20/mo | Free plan: No | 4.4 out of 5, from 14,991 ratings across SourceForge and G2 (14,991) |
| Price: $13/mo | Free plan: Yes | 3.9 out of 5, from 31,997 ratings across Trustpilot, G2 and Capterra (31,997) |
 | Price: $9/mo | Free plan: Yes | 4.6 out of 5, from 6,219 ratings across G2 and Capterra (6,219) |
 | Price: Not published | Free plan: No | 3.8 out of 5, from 3,163 ratings across G2 and SourceForge (3,163) |
 | Price: $249/mo | Free plan: No | 3.8 out of 5, from 1,542 ratings across TrustRadius, G2 and Capterra (1,542) |
 | Price: Not published | Free plan: No | 3.9 out of 5, from 641 ratings across G2 and Capterra (641) |
Why people consider alternatives to Act-On
Act-On is a marketing automation platform designed for mid-sized businesses. It helps marketers automate campaigns, nurture leads, and prove marketing ROI with an intuitive interface.
Here are the real cost and limitation gotchas that push teams to look elsewhere:
- Potential onboarding/setup fees
- Overage fees for contact limits
The 7 alternatives below cover the same core job (marketing automation) with different trade-offs.
Act-On by the numbers
Toolradar data: Act-On's entry paid plan ($900/mo flat, billed monthly) ranks #24 of 24 for price among the Email Marketing tools with a verified entry price as a flat team plan, where the median is $19.50/mo flat. As of Nov 2026.
| Metric | Act-On | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $900/mo flat, billed monthly | $19.50/mo flat | #24 of 24 tools priced as a flat team plan, verified price |
| Free plan | No | 50% have one | n/a |
| Listed as an alternative to | 2 tools | 2 | #49 of 111 (joint) |
| User rating | 4.2/5 (across the web, 1,558 ratings) | 4.5/5 | #52 of 70 (joint) tools with 20+ reviews |
Listed as an alternative to: #46 on 2026-10-16 to #49 on 2026-11-11 (rank among 111 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Email Marketing data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Act-On by the numbers”, Nov 2026.
Marketing Automation leaderboards from Toolradar data
Toolradar ranks Marketing Automation tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026.
Lowest entry price, plans with no stated unit
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 121 tools with no stated price unit, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | WebinarNinja | $0.60/mo, billed monthly |
| 2 | LadderFlow | $1.58/mo, billed yearly |
| 3 | Repostit | $4/mo, billed yearly |
| 4 | Hypefury | $6/mo, billed monthly |
| 5 | Pic-Time | $8/mo, billed monthly |
Lowest entry price, flat team plans
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 53 tools priced as a flat team plan, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | Bento | $5/mo flat, billed monthly |
| 2 | Publora | $5.99/mo flat, billed monthly |
| 3 | BigMailer | $7.50/mo flat, billed monthly |
| 4 | Brevo | $9/mo flat, billed monthly |
| 4 | EmailOctopus | $9/mo flat, billed yearly |
Lowest entry price, per-user plans
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 11 tools priced per user, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | EngageBay | $14.99/user/mo, billed monthly |
| 2 | Nutshell | $19/user/mo, billed monthly |
| 3 | Top Producer | $25/user/mo, billed monthly |
| 4 | Insightly | $29/user/mo, billed monthly |
| 5 | Act! | $30/user/mo |
A position exists only when at least 8 tools have data for that metric. 185 of 361 Marketing Automation tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Marketing Automation leaderboards”, Nov 2026. Data licensed CC BY 4.0. All Marketing Automation statistics.
7 alternatives to Act-On
Ranked by G2 and Capterra ratings, media mentions, and editor review, plus how directly they replace Act-On.
- 1
ActiveCampaign
Free plan Cheaper than Act-OnAutonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
From $15/mo, billed monthly; free plan available
- 2
HubSpot Marketing
Paid Higher rated by usersMarketing automation by HubSpot
4.4 /5 across SourceForge and G2 · 14,991 ratings, Sep 2026
From $20/seat/mo, billed monthly
- 3
Mailchimp
Free plan Cheaper than Act-OnGrow your business with email, SMS, and AI marketing
3.9 /5 across Trustpilot, G2 and Capterra · 31,997 ratings, Sep 2026
From $13/mo, billed monthly; free plan available
- 4
Brevo
Free plan Cheaper than Act-OnAll-in-one marketing platform for email, SMS, and customer engagement
4.6 /5 across G2 and Capterra · 6,219 ratings, Sep 2026
From $9/mo flat, billed monthly; free plan available
- 5
Marketo
Paid Battle-tested at scaleOrchestrate cross-channel campaigns with AI personalization and revenue attribution
3.8 /5 across G2 and SourceForge · 3,163 ratings, Sep 2026
Price not published
- 6
Keap
Paid Battle-tested at scaleCRM and automation for small businesses
3.8 /5 across TrustRadius, G2 and Capterra · 1,542 ratings, Sep 2026
From $249/mo, billed monthly
- 7
Eloqua
PaidEnterprise marketing automation by Oracle
3.9 /5 across G2 and Capterra · 641 ratings, Sep 2026
Price not published
Frequently asked questions
What is the best alternative to Act-On?
Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Act-On are ActiveCampaign, HubSpot Marketing, Mailchimp. Each solves the same core job with different trade-offs on pricing, features, and integrations.
Is there a free alternative to Act-On?
There is no fully free alternative in this list. ActiveCampaign is freemium: a permanent free tier plus paid plans (Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation).
Why do people look for Act-On alternatives?
Common reasons teams switch away from Act-On: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in marketing automation. The alternatives on this page solve the same core problem with different trade-offs.
Spotted an outdated price or a wrong fact? Suggest a correction: we check it against the vendor's own page. Work for one of these vendors? Claim your listing to update it yourself.
Side-by-side comparisons
In-depth comparison pages for Act-On versus each alternative.
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