Act-On vs Eloqua: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Act-On and Eloqua side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Act-On leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Act-On
Marketing automation for growth
Eloqua
Enterprise marketing automation by Oracle
| At a Glance | Act-On | Eloqua |
|---|---|---|
Starts at | From $900/mo flat, billed monthly Professional plan | Not published |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.2/5 G2 4.1 · Capterra 4.3 · TrustRadius 4.2 1,558 reviews | 3.9/5 G2 3.9 · Capterra 4.0 641 reviews |
Free plan | No | No |
Watch out for | Potential onboarding/setup fees | Implementation and onboarding services |
Choose Act-On or Eloqua?
Choose Act-On if
- You need marketing automation features specifically.
Choose Eloqua if
- You need marketing automation features specifically.
In-Depth Analysis
Act-On
Marketing automation for growth
However, this often indicates a higher price point, likely placing it in the expensive category compared to market averages for similar feature sets.
Watch out
Potential onboarding/setup fees
Strengths
- Pro: Flexible pricing model based on active contacts marketed to, not total database size.
- Pro: Comprehensive suite of marketing automation tools including email, analytics, lead generation, lead scoring, and sales enablement.
- Pro: Strong emphasis on customer support and professional services, including implementation and migration assistance.
- Pro: Advanced AI capabilities for marketing analytics, segmentation, and email content generation.
- Pro: High email deliverability rates due to proprietary SMTP servers and expert services, ensuring compliance with regulations like CAN-SPAM, CCPA, GDPR, and HIPAA.
Weaknesses
- Con: Specific pricing details are not transparently listed and require contacting sales for a quote.
- Con: While AI is mentioned, the extent of its application across all features isn't fully detailed.
- Con: The platform's complexity for new users or smaller teams without dedicated marketing resources is not explicitly addressed.
Key features
Eloqua
Enterprise marketing automation by Oracle
It's best suited for large organizations with complex marketing needs and substantial budgets.
Watch out
Implementation and onboarding services
Strengths
- Pro: Extremely powerful campaign orchestration for complex B2B funnels
- Pro: Deep CRM integration with Salesforce, Oracle CX, and Microsoft
- Pro: Sophisticated lead scoring across multiple models simultaneously
- Pro: Enterprise-grade security on Oracle Cloud Infrastructure
- Pro: Extensive marketplace with 500+ prebuilt connectors
Weaknesses
- Con: Steep learning curve requiring dedicated admin resources
- Con: Enterprise pricing puts it out of reach for SMBs
- Con: UI feels dated compared to newer marketing automation tools
- Con: Implementation and onboarding can take months
- Con: Overkill for companies with simple email marketing needs
Key features
Plans and prices: Act-On vs Eloqua
| Tool | Plans and prices | Source |
|---|---|---|
| Act-On |
| act-on.com/pricing read Nov 7, 2026 |
| Eloqua | No plan prices on file | oracle.com/cx/marketing/automation read Sep 30, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Act-On pricing and Eloqua pricing.
Key Takeaways
Act-On
- Higher user rating: 4.2/5 vs 3.9/5
Eloqua
- Worth considering for marketing automation
What the data shows
On the data below, Act-On leads on higher user rating. We do not name an overall winner for this pair.
- Act-On has the higher user rating (4.2/5 from 1,558 reviews for Act-On, 3.9/5 from 641 reviews for Eloqua).
- Act-On starts at $900/mo flat, billed monthly; Eloqua has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Act-On and Eloqua compare in 2026?
On the data below, Act-On leads on higher user rating. We do not name an overall winner for this pair. Act-On has the higher user rating (4.2/5 from 1,558 reviews for Act-On, 3.9/5 from 641 reviews for Eloqua). Act-On starts at $900/mo flat, billed monthly; Eloqua has no public paid plan price on file.
What are Act-On and Eloqua used for?
Act-On: Marketing automation for growth. Eloqua: Enterprise marketing automation by Oracle.
What does Act-On cost vs Eloqua?
Act-On's cheapest paid plan is Professional at $900/mo flat, billed monthly. Eloqua has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Nov 7, 2026.
What's the main difference between Act-On and Eloqua?
Act-On's main strength: flexible pricing model based on active contacts marketed to, not total database size. Eloqua's main strength: extremely powerful campaign orchestration for complex B2B funnels.
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