Alternatives
Best Eloqua alternatives in 2026
Data compiled by Toolradar Updated How we rate
Cite this list: Toolradar, best Eloqua alternatives 2026, toolradar.com/alternatives/eloqua
3 direct alternatives to Eloqua and 5 more tools in the same category, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
Quick answer
- HubSpot is the top alternative to Eloqua on our list, followed by Mailerlite and Moosend.
- 4 of the 8 alternatives have a free plan, starting with Mailerlite.
- Highest rated: Mailerlite, 4.7 out of 5 from 3,514 ratings, Sep 2026.
- 8 alternatives
- 3 direct
- 4 with a free plan
Top 3 alternatives to Eloqua
HubSpot
#1 Top pickCRM platform for scaling businesses
Starting price
From $7 /mo
Cheapest paid plan, monthly, as of November 2026
3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026
Our take
Best overall
Mailerlite
#2Simple, affordable email marketing for growing businesses
Starting price
From $12 /mo
Cheapest paid plan, monthly, as of November 2026
4.7 /5 across SourceForge, G2 and Capterra · 3,514 ratings, Sep 2026
Our take
Best free tier
Moosend
#3Email marketing and automation platform
Starting price
From $7 /mo
Cheapest paid plan, monthly, as of November 2026
4.6 /5 across G2 and Capterra · 940 ratings, Sep 2026
Eloqua vs 8 alternatives
| Tool | Starting price (Nov 2026) | Free plan | Rating | Fit |
|---|---|---|---|---|
 | Price: Not published | Free plan: No | 3.9 out of 5, from 641 ratings across G2 and Capterra (641) | |
| Price: $7/mo | Free plan: No | 3.9 out of 5, from 19,150 ratings across Trustpilot, TrustRadius, PeerSpot and more (19,150) | Direct alternative |
| Price: $12/mo | Free plan: Yes | 4.7 out of 5, from 3,514 ratings across SourceForge, G2 and Capterra (3,514) | Direct alternative |
| Price: $7/mo | Free plan: No | 4.6 out of 5, from 940 ratings across G2 and Capterra (940) | Direct alternative |
 | Price: $15/mo | Free plan: No | 4.5 out of 5, from 17,363 ratings across G2 and Capterra (17,363) | Same category as Eloqua |
 | Price: $20/mo | Free plan: No | 4.4 out of 5, from 14,991 ratings across SourceForge and G2 (14,991) | Same category as Eloqua |
 | Price: $11.09/mo | Free plan: Yes | 4.3 out of 5, from 12,700 ratings on G2 (12,700) | Same category as Eloqua |
 | Price: $13/mo | Free plan: Yes | 3.9 out of 5, from 31,997 ratings across Trustpilot, G2 and Capterra (31,997) | Same category as Eloqua |
 | Price: $9/mo | Free plan: Yes | 4.6 out of 5, from 6,219 ratings across G2 and Capterra (6,219) | Same category as Eloqua |
Why people consider alternatives to Eloqua
Oracle Eloqua is an enterprise B2B marketing automation platform that orchestrates cross-channel campaigns using behavioral and firmographic data.
Here are the real cost and limitation gotchas that push teams to look elsewhere:
- Implementation and onboarding services
- Potential overage fees for contacts/emails
The 3 direct alternatives below cover the same core job (marketing automation) with different trade-offs. The 5 tools marked "Same category as Eloqua" fit the category but replace Eloqua less directly.
Eloqua by the numbers
| Metric | Eloqua | Peer median | Position (1 is best) |
|---|---|---|---|
| Free plan | No | 57% have one | n/a |
| Listed as an alternative to | 5 tools | 2 | #31 of 110 (joint) |
| User rating | 3.9/5 (across the web, 641 ratings) | 4.5/5 | #58 of 70 (joint) tools with 20+ reviews |
Listed as an alternative to: #31 on 2026-10-16 to #31 on 2026-11-02 (rank among 110 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. All Email Marketing data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Eloqua by the numbers”, Nov 2026.
Marketing Automation leaderboards from Toolradar data
Toolradar ranks Marketing Automation tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026.
Lowest entry price, plans with no stated unit
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 142 tools with no stated price unit, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | LadderFlow | $1.58/mo, billed yearly |
| 2 | Repostit | $4/mo, billed yearly |
| 3 | HubSpot | $7/mo, billed monthly |
| 3 | Moosend | $7/mo, billed monthly |
| 5 | Multilogin | $7.08/mo, billed yearly |
Lowest entry price, flat team plans
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 16 tools priced as a flat team plan, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | Mailerlite | $12/mo flat, billed monthly |
| 2 | Aweber | $15/mo flat, billed monthly |
| 2 | Feedhive | $15/mo flat, billed monthly |
| 4 | SocialDesk | $19/mo flat, billed monthly |
| 5 | Privy | $24/mo flat, billed monthly |
Lowest entry price, per-user plans
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 11 tools priced per user, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | Nutshell | $13/user/mo, billed monthly |
| 2 | EngageBay | $14.99/user/mo, billed monthly |
| 3 | Top Producer | $25/user/mo, billed monthly |
| 4 | Insightly | $29/user/mo, billed monthly |
| 5 | Act! | $30/user/mo |
A position exists only when at least 8 tools have data for that metric. 169 of 357 Marketing Automation tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Marketing Automation leaderboards”, Nov 2026. Data licensed CC BY 4.0. All Marketing Automation statistics.
8 alternatives to Eloqua
Direct alternatives come first, ranked by G2 and Capterra ratings, media mentions, and editor review. Tools marked "Same category as Eloqua" follow, ranked the same way.
- 1
HubSpot
Paid Battle-tested at scaleCRM platform for scaling businesses
3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026
From $7/mo, billed monthly
- 2
Mailerlite
Free plan Cheaper than EloquaSimple, affordable email marketing for growing businesses
4.7 /5 across SourceForge, G2 and Capterra · 3,514 ratings, Sep 2026
From $12/mo flat, billed monthly; free plan available
- 3
Moosend
Paid Higher rated by usersEmail marketing and automation platform
4.6 /5 across G2 and Capterra · 940 ratings, Sep 2026
From $7/mo, billed monthly
- 4
ActiveCampaign
Free plan Cheaper than EloquaAutonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
From $15/mo, billed monthly; free plan available
Same category as Eloqua
- 5
HubSpot Marketing
Paid Higher rated by usersMarketing automation by HubSpot
4.4 /5 across SourceForge and G2 · 14,991 ratings, Sep 2026
From $20/seat/mo, billed monthly
Same category as Eloqua
- 6
Mailchimp Transactional
Free plan Cheaper than EloquaSend targeted and event-driven emails and SMS messages with best-in-class deliverability.
4.3 /5 on G2 · 12,700 ratings, Oct 2026
From $11.09/mo; free plan available
Same category as Eloqua
- 7
Mailchimp
Free plan Cheaper than EloquaGrow your business with email, SMS, and AI marketing
3.9 /5 across Trustpilot, G2 and Capterra · 31,997 ratings, Sep 2026
From $13/mo, billed monthly; free plan available
Same category as Eloqua
- 8
Brevo
Free plan Cheaper than EloquaAll-in-one marketing platform for email, SMS, and customer engagement
4.6 /5 across G2 and Capterra · 6,219 ratings, Sep 2026
From $9/mo, billed monthly; free plan available
Same category as Eloqua
Frequently asked questions
What is the best alternative to Eloqua?
Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Eloqua are HubSpot, Mailerlite, Moosend. Each solves the same core job with different trade-offs on pricing, features, and integrations.
Is there a free alternative to Eloqua?
There is no fully free alternative in this list. Mailerlite is freemium: a permanent free tier plus paid plans (Simple, affordable email marketing for growing businesses).
Why do people look for Eloqua alternatives?
Common reasons teams switch away from Eloqua: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in marketing automation. The alternatives on this page solve the same core problem with different trade-offs.
Side-by-side comparisons
In-depth comparison pages for Eloqua versus each alternative.
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