Eloqua vs HubSpot: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Eloqua and HubSpot side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, HubSpot leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Eloqua
Enterprise marketing automation by Oracle
Best for you if:
- • You want extremely powerful campaign orchestration for complex B2B funnels
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
| At a Glance | Eloqua | HubSpot |
|---|---|---|
Starts at | Not published | Free plan, paid from $7/mo, billed monthly Starter plan |
Category | Marketing Automation Email Marketing | CRM Workflow Automation |
Rating | 3.9/5 G2 3.9 · Capterra 4.0 641 reviews | 3.9/5 G2 4.4 · Capterra 4.5 · TrustRadius 4.3 19,150 reviews |
Free plan | No | No |
Watch out for | Implementation and onboarding services | Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts. |
Choose Eloqua or HubSpot?
Choose Eloqua if
- You want extremely powerful campaign orchestration for complex B2B funnels
- You want deep CRM integration with Salesforce, Oracle CX, and Microsoft
- You work in marketing automation, not CRM
Choose HubSpot if
- You want generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- You want unified platform eliminates data silos between marketing, sales, and service teams
- You work in CRM, not marketing automation
In-Depth Analysis
Eloqua
Enterprise marketing automation by Oracle
It's best suited for large organizations with complex marketing needs and substantial budgets.
Watch out
Implementation and onboarding services
Strengths
- Pro: Extremely powerful campaign orchestration for complex B2B funnels
- Pro: Deep CRM integration with Salesforce, Oracle CX, and Microsoft
- Pro: Sophisticated lead scoring across multiple models simultaneously
- Pro: Enterprise-grade security on Oracle Cloud Infrastructure
- Pro: Extensive marketplace with 500+ prebuilt connectors
Weaknesses
- Con: Steep learning curve requiring dedicated admin resources
- Con: Enterprise pricing puts it out of reach for SMBs
- Con: UI feels dated compared to newer marketing automation tools
- Con: Implementation and onboarding can take months
- Con: Overkill for companies with simple email marketing needs
Key features
HubSpot
CRM platform for scaling businesses
HubSpot's pricing is the most complex in SaaS, 7 Hubs, 4 tiers each, per-seat AND per-contact charges, plus mandatory onboarding fees.
Watch out
Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts.
Strengths
- Pro: Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- Pro: Unified platform eliminates data silos between marketing, sales, and service teams
- Pro: Intuitive interface with short learning curve compared to Salesforce
- Pro: Extensive integration marketplace and open API for custom connections
- Pro: HubSpot Academy provides free certifications and high-quality training content
Weaknesses
- Con: Pricing escalates quickly, Professional and Enterprise tiers are expensive for SMBs
- Con: Marketing contacts model means you pay more as your database grows
- Con: CMS is less flexible than WordPress for heavily customized websites
- Con: Reporting and analytics lag behind dedicated BI tools like Looker or Tableau
- Con: Contract terms require annual commitment; no monthly billing on higher tiers
Key features
Plans and prices: Eloqua vs HubSpot
| Tool | Plans and prices | Source |
|---|---|---|
| Eloqua | No plan prices on file | oracle.com/cx/marketing/automation read Sep 30, 2026 |
| HubSpot |
| hubspot.com/pricing read Nov 2, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Eloqua pricing and HubSpot pricing.
Key Takeaways
Eloqua
- Choose if you want enterprise marketing automation by Oracle
HubSpot
- Has a free plan
What the data shows
On the data below, HubSpot leads on a free plan. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (3.9/5 from 641 reviews for Eloqua, 3.9/5 from 19,150 reviews for HubSpot).
- HubSpot starts at $7/mo, billed monthly; Eloqua has no public paid plan price on file.
- Only HubSpot has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Eloqua and HubSpot compare in 2026?
On the data below, HubSpot leads on a free plan. We do not name an overall winner for this pair. User ratings are within 0.2 points (3.9/5 from 641 reviews for Eloqua, 3.9/5 from 19,150 reviews for HubSpot). HubSpot starts at $7/mo, billed monthly; Eloqua has no public paid plan price on file. Only HubSpot has a free plan.
What are Eloqua and HubSpot used for?
Eloqua: Enterprise marketing automation by Oracle. HubSpot: CRM platform for scaling businesses.
What does Eloqua cost vs HubSpot?
Eloqua has no public paid-plan price on file. HubSpot's cheapest paid plan is Starter at $7/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between Eloqua and HubSpot?
Eloqua's main strength: extremely powerful campaign orchestration for complex B2B funnels. HubSpot's main strength: generous free tier with CRM, forms, email, live chat, and basic reporting at no cost.