Act-On vs Brevo: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Act-On and Brevo side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Brevo leads on higher user rating and lower entry price and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Act-On
Marketing automation for growth
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Best for you if:
- • You want a free tier before you commit
| At a Glance | Act-On | Brevo |
|---|---|---|
Starts at | From $900/mo flat, billed monthly Professional plan | Free plan, paid from $9/mo flat, billed monthly Starter plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.2/5 G2 4.1 · Capterra 4.3 · TrustRadius 4.2 1,558 reviews | 4.6/5 Capterra 4.6 · G2 4.5 6,219 reviews |
Free plan | No | Yes |
Watch out for | Potential onboarding/setup fees | n/a |
Choose Act-On or Brevo?
Choose Act-On if
- You need marketing automation features specifically.
Choose Brevo if
- You want a free tier before you commit
- Budget matters ($9/mo flat, billed monthly vs $900/mo flat, billed monthly)
In-Depth Analysis
Act-On
Marketing automation for growth
However, this often indicates a higher price point, likely placing it in the expensive category compared to market averages for similar feature sets.
Watch out
Potential onboarding/setup fees
Strengths
- Pro: Flexible pricing model based on active contacts marketed to, not total database size.
- Pro: Comprehensive suite of marketing automation tools including email, analytics, lead generation, lead scoring, and sales enablement.
- Pro: Strong emphasis on customer support and professional services, including implementation and migration assistance.
- Pro: Advanced AI capabilities for marketing analytics, segmentation, and email content generation.
- Pro: High email deliverability rates due to proprietary SMTP servers and expert services, ensuring compliance with regulations like CAN-SPAM, CCPA, GDPR, and HIPAA.
Weaknesses
- Con: Specific pricing details are not transparently listed and require contacting sales for a quote.
- Con: While AI is mentioned, the extent of its application across all features isn't fully detailed.
- Con: The platform's complexity for new users or smaller teams without dedicated marketing resources is not explicitly addressed.
Key features
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Brevo's pricing is quite competitive, especially at the entry level.
Strengths
- Pro: Very generous free tier (300 emails/day)
- Pro: Affordable paid plans
- Pro: All-in-one platform
- Pro: Good deliverability
- Pro: GDPR compliant (EU-based)
Weaknesses
- Con: Interface can be clunky
- Con: Limited templates
- Con: Brevo branding on free tier
- Con: Learning curve for automation
Key features
Plans and prices: Act-On vs Brevo
| Tool | Plans and prices | Source |
|---|---|---|
| Act-On |
| act-on.com/pricing read Nov 7, 2026 |
| Brevo |
| brevo.com/pricing read Nov 4, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Act-On pricing and Brevo pricing.
Key Takeaways
Act-On
- Worth considering for marketing automation
Brevo
- Higher user rating: 4.6/5 vs 4.2/5
- Lower entry price: $9/mo flat, billed monthly vs $900/mo flat, billed monthly
- Has a free plan
What the data shows
On the data below, Brevo leads on higher user rating and lower entry price and a free plan. We do not name an overall winner for this pair.
- Brevo has the higher user rating (4.2/5 from 1,558 reviews for Act-On, 4.6/5 from 6,219 reviews for Brevo).
- Brevo has the lower entry price: $9/mo flat, billed monthly (Starter) against $900/mo flat, billed monthly (Professional) for Act-On.
- Only Brevo has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Act-On and Brevo compare in 2026?
On the data below, Brevo leads on higher user rating and lower entry price and a free plan. We do not name an overall winner for this pair. Brevo has the higher user rating (4.2/5 from 1,558 reviews for Act-On, 4.6/5 from 6,219 reviews for Brevo). Brevo has the lower entry price: $9/mo flat, billed monthly (Starter) against $900/mo flat, billed monthly (Professional) for Act-On. Only Brevo has a free plan.
What are Act-On and Brevo used for?
Act-On: Marketing automation for growth. Brevo: All-in-one marketing platform for email, SMS, and customer engagement.
What does Act-On cost vs Brevo?
Act-On's cheapest paid plan is Professional at $900/mo flat, billed monthly. Brevo's cheapest paid plan is Starter at $9/mo flat, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 7, 2026.
What's the main difference between Act-On and Brevo?
Act-On's main strength: flexible pricing model based on active contacts marketed to, not total database size. Brevo's main strength: very generous free tier (300 emails/day).
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