Act-On vs Brevo: Which is Better in 2026?
Choosing between Act-On and Brevo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Act-On
Marketing automation for growth
Best for you if:
- • You need marketing automation features specifically
- • Act-On is an agile marketing automation platform offering a comprehensive suite of tools for enterprises.
- • It features AI-powered analytics, segmentation, and email capabilities, alongside strong customer support and flexible pricing.
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Best for you if:
- • You need email marketing features specifically
- • Formerly Sendinblue, now Brevo
- • 300 free emails/day forever
| At a Glance |  Act-On |  Brevo |
|---|---|---|
Starts at | Contact/moProfessional | $9/moStarter |
Best For | Marketing Automation | Email Marketing |
Rating | - | - |
Choose Act-On or Brevo?
Choose Act-On if
Marketing automation for growth
- Flexible pricing model based on active contacts marketed to, not total database size.
- Comprehensive suite of marketing automation tools including email, analytics, lead generation, lead scoring, and sales enablement.
- Strong emphasis on customer support and professional services, including implementation and migration assistance.
- Your work is marketing automation-shaped, not email marketing-shaped
Choose Brevo if
All-in-one marketing platform for email, SMS, and customer engagement
- Very generous free tier (300 emails/day)
- Affordable paid plans
- All-in-one platform
- Your work is email marketing-shaped, not marketing automation-shaped
| Feature | Act-On | Brevo |
|---|---|---|
| Pricing Model | Contact | Freemium |
| User Rating | ★4.2/5 229 reviews | ★4.6/5 5,959 reviews |
| Categories | Marketing AutomationEmail Marketing | Email MarketingMarketing Automation |
In-Depth Analysis
Act-On
Marketing automation for growth
Strengths
- +Flexible pricing model based on active contacts marketed to, not total database size.
- +Comprehensive suite of marketing automation tools including email, analytics, lead generation, lead scoring, and sales enablement.
- +Strong emphasis on customer support and professional services, including implementation and migration assistance.
- +Advanced AI capabilities for marketing analytics, segmentation, and email content generation.
- +High email deliverability rates due to proprietary SMTP servers and expert services, ensuring compliance with regulations like CAN-SPAM, CCPA, GDPR, and HIPAA.
Weaknesses
- -Specific pricing details are not transparently listed and require contacting sales for a quote.
- -While AI is mentioned, the extent of its application across all features isn't fully detailed.
- -The platform's complexity for new users or smaller teams without dedicated marketing resources is not explicitly addressed.
Key features
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Strengths
- +Very generous free tier (300 emails/day)
- +Affordable paid plans
- +All-in-one platform
- +Good deliverability
- +GDPR compliant (EU-based)
Weaknesses
- -Interface can be clunky
- -Limited templates
- -Brevo branding on free tier
- -Learning curve for automation
Key features
Pricing: Act-On vs Brevo
| Plan | Act-On | Brevo |
|---|---|---|
| Tier 1 | Contact Professional | $0 Free |
| Tier 2 | Contact Enterprise | $9 Starter |
| Tier 3 | N/A | $18 Business |
| Tier 4 | N/A | Custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Act-On pricing and Brevo pricing.
Who Should Use What?
On a budget?
Both are contact. Compare plans on their websites.
Go with: Brevo
Want the highest-rated option?
Neither has user reviews yet.
Go with: Act-On
Value user reviews?
Neither has user reviews yet.
Go with: Brevo
3 Questions to Help You Decide
What's your budget?
Act-On is contact. Brevo is freemium. Brevo lets you start free.
What's your use case?
Act-On is a marketing automation tool. Brevo is in email marketing. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Brevo
- Higher user rating: 4.6/5 vs 4.2/5
- Larger review base (5,959 reviews)
- Free tier available
- Our pick for this comparison
Act-On
- Better fit for marketing automation
The Bottom Line
Brevo is our pick.
Frequently Asked Questions
Is Act-On or Brevo better?
Brevo is rated in our evaluation. Act-On is contact and Brevo is freemium.
What are Act-On and Brevo used for?
Act-On: Marketing automation for growth. Brevo: All-in-one marketing platform for email, SMS, and customer engagement.
What does Act-On cost vs Brevo?
Act-On is a paid tool. Brevo is freemium (free tier + paid plans). Visit their websites for detailed pricing.