Act-On uses custom pricing.
Verified Sep 2026. No official public pricing page; Toolradar is the public record.
Is Act-On worth the price?
However, this often indicates a higher price point, likely placing it in the expensive category compared to market averages for similar feature sets.
It's best suited for established businesses with complex marketing needs and a budget to match, rather than startups or small businesses.
Pricing Plans
Professional
Contact
- 2,500 contacts
- Marketing automation
- Analytics
Enterprise
Contact
- Custom contacts
- Advanced features
- Dedicated support
Hidden Costs & Gotchas
Potential onboarding/setup fees
Overage fees for contact limits
How Act-On compares
3 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Act-On | Contact sales | No |
| Hubspot Marketing | $20/month | Yes |
| Marketo | No public price | No |
| Eloqua | No public price | No |
| ActiveCampaign | $15/month | No |
| Mailchimp | $13/month | Yes |
| Brevo | $9/month | Yes |
Act-On Pricing FAQ
How much does Act-On cost?
Act-On uses custom pricing. Contact Act-On directly for a quote based on your team size and requirements.
Does Act-On have a free plan?
Act-On does not offer a permanent free plan. Paid plans are required from day one.
What are alternatives to Act-On?
Alternatives to Act-On include Hubspot Marketing, Marketo, Eloqua, ActiveCampaign. Hubspot Marketing starts at $20/month; ActiveCampaign starts at $15/month; Mailchimp starts at $13/month.
Act-On alternatives
Direct competitors. Starting prices match the table above.
Sources
- No official public pricing page for Act-On. Figures verified Sep 2026 by Toolradar.
- Cite this data: Toolradar, Act-On pricing verified Sep 2026, toolradar.com/tools/act-on/pricing
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