Alternatives
Best HubSpot Marketing alternatives in 2026
Data compiled by Toolradar Updated How we rate
Cite this list: Toolradar, best HubSpot Marketing alternatives 2026, toolradar.com/alternatives/hubspot-marketing
5 direct alternatives to HubSpot Marketing and 3 more tools in the same category, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
Quick answer
- ActiveCampaign is the top alternative to HubSpot Marketing on our list, followed by Mailchimp and Klaviyo.
- 4 of the 8 alternatives have a free plan, starting with Mailchimp.
- Highest rated: Instantly, 4.8 out of 5 from 4,158 ratings, Sep 2026.
- 8 alternatives
- 5 direct
- 4 with a free plan
Top 3 alternatives to HubSpot Marketing
ActiveCampaign
#1 Top pickAutonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Starting price
From $15 /mo
Cheapest paid plan, monthly, as of November 2026
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
Our take
Best overall
Mailchimp
#2Grow your business with email, SMS, and AI marketing
Starting price
From $13 /mo
Cheapest paid plan, monthly, as of November 2026
3.9 /5 across Trustpilot, G2 and Capterra · 31,997 ratings, Sep 2026
Our take
Best free tier
Klaviyo
#3Email marketing for e-commerce
Starting price
From $20 /mo
Cheapest paid plan, monthly, as of November 2026
4.6 /5 across G2 and Capterra · 1,901 ratings, Sep 2026
HubSpot Marketing vs 8 alternatives
| Tool | Starting price (Nov 2026) | Free plan | Rating | Fit |
|---|---|---|---|---|
 | Price: $20/mo | Free plan: No | 4.4 out of 5, from 14,991 ratings across SourceForge and G2 (14,991) | |
| Price: $15/mo | Free plan: No | 4.5 out of 5, from 17,363 ratings across G2 and Capterra (17,363) | Direct alternative |
| Price: $13/mo | Free plan: Yes | 3.9 out of 5, from 31,997 ratings across Trustpilot, G2 and Capterra (31,997) | Direct alternative |
| Price: $20/mo | Free plan: Yes | 4.6 out of 5, from 1,901 ratings across G2 and Capterra (1,901) | Direct alternative |
 | Price: $100/mo | Free plan: No | 4.5 out of 5, from 988 ratings across G2 and Capterra (988) | Direct alternative |
 | Price: Not published | Free plan: No | 4.1 out of 5, from 729 ratings across SourceForge, G2 and Capterra (729) | Direct alternative |
 | Price: $11.09/mo | Free plan: Yes | 4.3 out of 5, from 12,700 ratings on G2 (12,700) | Same category as HubSpot Marketing |
 | Price: $9/mo | Free plan: Yes | 4.6 out of 5, from 6,219 ratings across G2 and Capterra (6,219) | Same category as HubSpot Marketing |
 | Price: $37.6/mo | Free plan: No | 4.8 out of 5, from 4,158 ratings on G2 (4,158) | Same category as HubSpot Marketing |
Why people consider alternatives to HubSpot Marketing
HubSpot Marketing Hub provides marketing automation integrated with HubSpot CRM. Email, landing pages, workflows, and analytics-marketing that connects to sales. The integration with CRM is the strength. Automation is accessible.
Teams most often switch away when one of these starts to bite:
- Pricing at scale as usage or premium tiers add up.
- Missing integrations with the rest of your stack.
- Performance or scale limits as your needs grow.
- A specific feature gap you have hit in marketing automation.
The 5 direct alternatives below cover the same core job (marketing automation) with different trade-offs. The 3 tools marked "Same category as HubSpot Marketing" fit the category but replace HubSpot Marketing less directly.
HubSpot Marketing by the numbers
- #18 (joint) most-listed alternative in Lead Generation, out of 233 tools in Lead Generation. Source: Toolradar data, Nov 2026.
- #32 (joint) most-listed alternative in Marketing Automation, out of 357 tools in Marketing Automation. Source: Toolradar data, Nov 2026.
| Metric | HubSpot Marketing | Peer median | Position (1 is best) |
|---|---|---|---|
| Free plan | No | 62% have one | n/a |
| Listed as an alternative to | 19 tools | 2 | #11 of 71 (joint) |
| User rating | 4.4/5 (across the web, 14,991 ratings) | 4.5/5 | #25 of 39 (joint) tools with 20+ reviews |
| Compare-page visits, last 30 days | 25 visits | 31 | #7 of 10 tools with 20+ compare-page visits |
Listed as an alternative to: #11 on 2026-10-16 to #11 on 2026-11-02 (rank among 71 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. All Landing Pages data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.
Cite this: Toolradar, “HubSpot Marketing by the numbers”, Nov 2026.
Marketing Automation leaderboards from Toolradar data
Toolradar ranks Marketing Automation tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026.
Lowest entry price, plans with no stated unit
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 142 tools with no stated price unit, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | LadderFlow | $1.58/mo, billed yearly |
| 2 | Repostit | $4/mo, billed yearly |
| 3 | HubSpot | $7/mo, billed monthly |
| 3 | Moosend | $7/mo, billed monthly |
| 5 | Multilogin | $7.08/mo, billed yearly |
Lowest entry price, flat team plans
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 16 tools priced as a flat team plan, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | Mailerlite | $12/mo flat, billed monthly |
| 2 | Aweber | $15/mo flat, billed monthly |
| 2 | Feedhive | $15/mo flat, billed monthly |
| 4 | SocialDesk | $19/mo flat, billed monthly |
| 5 | Privy | $24/mo flat, billed monthly |
Lowest entry price, per-user plans
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 11 tools priced per user, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | Nutshell | $13/user/mo, billed monthly |
| 2 | EngageBay | $14.99/user/mo, billed monthly |
| 3 | Top Producer | $25/user/mo, billed monthly |
| 4 | Insightly | $29/user/mo, billed monthly |
| 5 | Act! | $30/user/mo |
A position exists only when at least 8 tools have data for that metric. 169 of 357 Marketing Automation tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Marketing Automation leaderboards”, Nov 2026. Data licensed CC BY 4.0. All Marketing Automation statistics.
8 alternatives to HubSpot Marketing
Direct alternatives come first, ranked by G2 and Capterra ratings, media mentions, and editor review. Tools marked "Same category as HubSpot Marketing" follow, ranked the same way.
- 1
ActiveCampaign
Free plan Cheaper than HubSpot MarketingAutonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
From $15/mo, billed monthly; free plan available
- 2
Mailchimp
Free plan Cheaper than HubSpot MarketingGrow your business with email, SMS, and AI marketing
3.9 /5 across Trustpilot, G2 and Capterra · 31,997 ratings, Sep 2026
From $13/mo, billed monthly; free plan available
- 3
Klaviyo
Free plan Cheaper than HubSpot MarketingEmail marketing for e-commerce
4.6 /5 across G2 and Capterra · 1,901 ratings, Sep 2026
From $20/mo, billed monthly; free plan available
- 4
Customer.io
PaidAutomated messaging based on user behavior
4.5 /5 across G2 and Capterra · 988 ratings, Sep 2026
From $100/mo, billed monthly
- 5
Pardot
ContactB2B marketing automation by Salesforce
4.1 /5 across SourceForge, G2 and Capterra · 729 ratings, Sep 2026
Price not published
- 6
Mailchimp Transactional
Free plan Cheaper than HubSpot MarketingSend targeted and event-driven emails and SMS messages with best-in-class deliverability.
4.3 /5 on G2 · 12,700 ratings, Oct 2026
From $11.09/mo; free plan available
Same category as HubSpot Marketing
- 7
Brevo
Free plan Cheaper than HubSpot MarketingAll-in-one marketing platform for email, SMS, and customer engagement
4.6 /5 across G2 and Capterra · 6,219 ratings, Sep 2026
From $9/mo, billed monthly; free plan available
Same category as HubSpot Marketing
- 8
Instantly
Paid Higher rated by usersScale cold email outreach with warm domains and performance analytics
4.8 /5 on G2 · 4,158 ratings, Sep 2026
From $37.60/mo, billed monthly
Same category as HubSpot Marketing
Frequently asked questions
What is the best alternative to HubSpot Marketing?
Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to HubSpot Marketing are ActiveCampaign, Mailchimp, Klaviyo. Each solves the same core job with different trade-offs on pricing, features, and integrations.
Is there a free alternative to HubSpot Marketing?
There is no fully free alternative in this list. ActiveCampaign is freemium: a permanent free tier plus paid plans (Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation).
Why do people look for HubSpot Marketing alternatives?
Common reasons teams switch away from HubSpot Marketing: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in marketing automation. The alternatives on this page solve the same core problem with different trade-offs.
Side-by-side comparisons
In-depth comparison pages for HubSpot Marketing versus each alternative.
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