Act-On vs Moosend: Which Should You Choose in 2026?
Choosing between Act-On and Moosend comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Act-On
Marketing automation for growth
Best for you if:
- • You need marketing automation features specifically
- • You need marketing automation for growth
Moosend
Email marketing and automation platform
Best for you if:
- • You want the higher-rated option (7.4/10 vs 0.0/10)
- • You need email marketing features specifically
- • Moosend is an email marketing platform with automation and landing pages
- • It provides email campaigns, automation workflows, and list management
| At a Glance | ||
|---|---|---|
Price | Paid | Paid |
Best For | Marketing Automation | Email Marketing |
Rating | —/100 | 74/100 |
| Feature | Act-On | Moosend |
|---|---|---|
| Pricing Model | Contact | Paid |
| Editorial Score | — | 74 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 169 | 0 |
| Categories | Marketing AutomationLead Generation | Email MarketingMarketing Automation |
Understanding the Differences
Both Act-On and Moosend solve similar problems, but they approach them differently.Act-On positions itself as "marketing automation for growth" while Moosendfocuses on "email marketing and automation platform". These differences matter depending on what you're trying to accomplish.
When to Choose Act-On
Act-On makes sense if you're looking for a comprehensive paid solution.
When to Choose Moosend
Moosend is worth considering if you need a professional-grade tool. Scoring 74/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Moosend
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Moosend is built for teams that are leveling up.
We'd pick: Moosend
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Moosend takes enterprise seriously.
We'd pick: Moosend
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Moosend—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Moosend higher (74/100). But the community has upvoted Act-On more (169 votes). Pick your source of truth.
Key Takeaways
What Moosend Does Better
- Higher overall score (74/100)
- Our recommendation for most use cases
Consider Act-On If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Moosend (74/100). But the honest answer is that "better" depends on your situation. Moosend scores higher in our analysis, but Act-On might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Act-On or Moosend better?
Based on our analysis, Moosend scores higher with 74/100. Act-On iscontact while Moosend is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Act-On to Moosend easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Act-On and Moosend offer free trials?
Most software in this category offers free trials or free tiers. Act-On is paid with potential trial.Moosend is paid with potential trial. Visit their websites for current trial offers.