Activecampaign vs Arc: Which Should You Choose in 2026?
Choosing between Activecampaign and Arc comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Activecampaign
Marketing automation with advanced segmentation and CRM
Best for you if:
Arc
A better way to use the internet
Best for you if:
- • You need something completely free
| At a Glance |  Arc | |
|---|---|---|
Price | Paid | Free |
Best For | Productivity | Productivity |
Rating | —/100 | —/100 |
| Feature | Activecampaign | Arc |
|---|---|---|
| Pricing Model | Paid | Free |
| Editorial Score | — | — |
| Community Rating | No ratings yet | ★★★★★3.7 |
| Total Reviews | 0 | 0 |
| Community Upvotes | 198 | 429 |
| Categories | ProductivityMarketing | Productivity |
Understanding the Differences
Both Activecampaign and Arc solve similar problems, but they approach them differently.Activecampaign positions itself as "marketing automation with advanced segmentation and crm" while Arcfocuses on "a better way to use the internet". These differences matter depending on what you're trying to accomplish.
When to Choose Activecampaign
Activecampaign makes sense if you're looking for a comprehensive paid solution.
When to Choose Arc
Arc is worth considering if you need a free tool.
Who Should Use What?
Bootstrapped or small team?
Arc won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Arc
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Arc is built for teams that are leveling up.
We'd pick: Arc
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Activecampaign is built for organizations like yours.
We'd pick: Activecampaign
Still not sure? Answer these 3 questions
How much can you spend?
Zero budget? Arc won't cost you anything.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Activecampaign higher (/100). But the community has upvoted Arc more (429 votes). Pick your source of truth.
Key Takeaways
What Activecampaign Does Better
- Our recommendation for most use cases
Consider Arc If
- You need a completely free solution
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Activecampaign. But the honest answer is that "better" depends on your situation. Activecampaign scores higher in our analysis, but Arc might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Activecampaign or Arc better?
Based on our analysis, Activecampaign scores higher with high/100. Activecampaign ispaid while Arc is free. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Activecampaign to Arc easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Activecampaign and Arc offer free trials?
Most software in this category offers free trials or free tiers. Activecampaign is paid with potential trial.Arc is completely free. Visit their websites for current trial offers.