AdMob vs AppsFlyer: Which Should You Choose in 2026?
Choosing between AdMob and AppsFlyer comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
AdMob
Maximize app revenue with real-time bidding for every ad impression.
Best for you if:
- • You need something completely free
- • You need advertising features specifically
- • Maximizes app revenue through real-time ad impression bidding.
- • Simplifies ad mediation by replacing waterfall setups.
AppsFlyer
Mobile attribution and marketing analytics platform
Best for you if:
- • You want the higher-rated option (8.8/10 vs 0.0/10)
- • You need marketing automation features specifically
- • AppsFlyer is the leading mobile attribution and marketing analytics platform
- • It measures campaign performance across channels, detects fraud, and optimizes ad spend
| At a Glance |  AdMob |  AppsFlyer |
|---|---|---|
Price | Free | Paid |
Best For | Advertising | Marketing Automation |
Rating | —/100 | 88/100 |
| Feature | AdMob | AppsFlyer |
|---|---|---|
| Pricing Model | Free | Paid |
| Editorial Score | — | 88 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | AdvertisingMobile Analytics | Marketing AutomationAttribution |
How AdMob and AppsFlyer Compare
AdMob
Maximize app revenue with real-time bidding for every ad impression.
Free
AppsFlyer
Mobile attribution and marketing analytics platform
Paid · 88/100 score
AdMob is a advertising tool. AppsFlyer is in marketing automation.
Who Should Use What?
On a budget?
AdMob is free. AppsFlyer is paid.
Go with: AdMob
Want the highest-rated option?
AppsFlyer scores 88/100. AdMob is unrated.
Go with: AppsFlyer
Value user reviews?
Neither has user reviews yet.
Go with: AppsFlyer
3 Questions to Help You Decide
What's your budget?
AdMob is free. AppsFlyer is paid. Go with AdMob if free matters most.
What's your use case?
AdMob is a advertising tool. AppsFlyer is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
AppsFlyer
- Higher score: 88/100 vs unrated
- Our pick for this comparison
AdMob
- Completely free
- Better fit for advertising
The Bottom Line
AppsFlyer (88/100) is our pick. That said, AdMob is free — hard to beat on price.
Frequently Asked Questions
Is AdMob or AppsFlyer better?
AppsFlyer scores 88/100 in our evaluation. AdMob is free and AppsFlyer is paid.
What are AdMob and AppsFlyer used for?
AdMob: Maximize app revenue with real-time bidding for every ad impression.. AppsFlyer: Mobile attribution and marketing analytics platform.
What does AdMob cost vs AppsFlyer?
AdMob is completely free. AppsFlyer is a paid tool. Visit their websites for detailed pricing.