Affinity vs Gong: Which Should You Choose in 2026?
Choosing between Affinity and Gong comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Affinity
Relationship intelligence platform for private capital firms to drive better investment decisions.
Best for you if:
- • You need crm features specifically
- • Automates relationship and deal data capture for private capital firms.
- • Uses AI to enrich data, score networks, and identify investment opportunities.
Gong
Revenue intelligence platform for sales teams
Best for you if:
- • You need market intelligence features specifically
- • Revenue intelligence from customer conversations
- • AI identifies winning sales behaviors
| At a Glance |  Affinity |  Gong |
|---|---|---|
Price | Paid | Paid |
Best For | CRM | Market Intelligence |
Rating | —/100 | —/100 |
| Feature | Affinity | Gong |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CRMSales Intelligence | Market IntelligenceTranscription |
How Affinity and Gong Compare
Affinity
Relationship intelligence platform for private capital firms to drive better investment decisions.
Paid
Gong
Revenue intelligence platform for sales teams
Paid
Affinity is a crm tool. Gong is in market intelligence.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Affinity
Want the highest-rated option?
Neither has been rated yet.
Go with: Affinity
Value user reviews?
Neither has user reviews yet.
Go with: Affinity
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Affinity is a crm tool. Gong is in market intelligence. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Affinity
- Our pick for this comparison
Gong
- Better fit for market intelligence
The Bottom Line
Affinity is our pick.
Frequently Asked Questions
Is Affinity or Gong better?
Affinity scores high/100 in our evaluation. Both are paid.
What are Affinity and Gong used for?
Affinity: Relationship intelligence platform for private capital firms to drive better investment decisions.. Gong: Revenue intelligence platform for sales teams.
What does Affinity cost vs Gong?
Affinity is a paid tool. Gong is a paid tool. Visit their websites for detailed pricing.