Ahrefs vs Sprout Social: Which Should You Choose in 2026?
Choosing between Ahrefs and Sprout Social comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Ahrefs
SEO toolset for backlink analysis and keyword research
Best for you if:
- • You want the higher-rated option (9.2/10 vs 8.6/10)
Sprout Social
Social media management with customer care features
Best for you if:
| At a Glance | ||
|---|---|---|
Price | Paid | Paid |
Best For | Marketing | Marketing |
Rating | 92/100 | 86/100 |
| Feature | Ahrefs | Sprout Social |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 92 | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing | Marketing |
Understanding the Differences
Both Ahrefs and Sprout Social solve similar problems, but they approach them differently.Ahrefs positions itself as "seo toolset for backlink analysis and keyword research" while Sprout Socialfocuses on "social media management with customer care features". These differences matter depending on what you're trying to accomplish.
When to Choose Ahrefs
Ahrefs makes sense if you're looking for a comprehensive paid solution. With a score of 92/100, it's our top pick in this comparison.
When to Choose Sprout Social
Sprout Social is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Sprout Social
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Ahrefs handles scale better in our testing.
We'd pick: Ahrefs
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Ahrefs is built for organizations like yours.
We'd pick: Ahrefs
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Ahrefs—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Ahrefs higher (92/100). But the community has upvoted Sprout Social more (0 votes). Pick your source of truth.
Key Takeaways
What Ahrefs Does Better
- Higher overall score (92/100)
- Our recommendation for most use cases
Consider Sprout Social If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Ahrefs (92/100). But the honest answer is that "better" depends on your situation. Ahrefs scores higher in our analysis, but Sprout Social might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Ahrefs or Sprout Social better?
Based on our analysis, Ahrefs scores higher with 92/100. Ahrefs ispaid while Sprout Social is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Ahrefs to Sprout Social easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Ahrefs and Sprout Social offer free trials?
Most software in this category offers free trials or free tiers. Ahrefs is paid with potential trial.Sprout Social is paid with potential trial. Visit their websites for current trial offers.