Apify vs Optimizely: Which Should You Choose in 2026?
Choosing between Apify and Optimizely comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Apify
Web scraping platform
Best for you if:
- • You want the higher-rated option (9.1/10 vs 8.8/10)
- • You want to try before committing
- • You need web analytics features specifically
- • Web scraping platform
- • Scale data extraction
Optimizely
Digital experience optimization platform
Best for you if:
- • You need personalization features specifically
- • A/B testing platform for teams
- • Feature flags control rollouts
| At a Glance |  Apify |  Optimizely |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Web Analytics | Personalization |
Rating | 91/100 | 88/100 |
| Feature | Apify | Optimizely |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 91 | 88 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Web AnalyticsAutomation | PersonalizationWeb Analytics |
Understanding the Differences
Both Apify and Optimizely solve similar problems, but they approach them differently.Apify positions itself as "web scraping platform" while Optimizelyfocuses on "digital experience optimization platform". These differences matter depending on what you're trying to accomplish.
When to Choose Apify
Apify makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 91/100, it's our top pick in this comparison.
When to Choose Optimizely
Optimizely is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Apify lets you get started without pulling out your credit card.
We'd pick: Apify
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Apify handles scale better in our testing.
We'd pick: Apify
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Optimizely takes enterprise seriously.
We'd pick: Optimizely
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Apify, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Apify higher (91/100). But the community has upvoted Optimizely more (0 votes). Pick your source of truth.
Key Takeaways
What Apify Does Better
- Higher overall score (91/100)
- Our recommendation for most use cases
Consider Optimizely If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Apify (91/100). But the honest answer is that "better" depends on your situation. Apify scores higher in our analysis, but Optimizely might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Apify or Optimizely better?
Based on our analysis, Apify scores higher with 91/100. Apify isfreemium while Optimizely is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Apify to Optimizely easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Apify and Optimizely offer free trials?
Most software in this category offers free trials or free tiers. Apify is freemium with a free tier.Optimizely is paid with potential trial. Visit their websites for current trial offers.