AppLovin vs Adjust: Which Should You Choose in 2026?
Choosing between AppLovin and Adjust comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
AppLovin
Empower businesses with profitable advertising, customer acquisition, and monetization technologies.
Best for you if:
- • You need advertising features specifically
- • Enables profitable advertising for businesses.
- • Provides tools for customer acquisition and monetization.
Adjust
Mobile measurement and fraud prevention for app marketers
Best for you if:
- • You want the higher-rated option (8.6/10 vs 0.0/10)
- • You need attribution features specifically
- • Adjust is a mobile measurement and fraud prevention platform for app marketers
- • It tracks installs and events across channels, with machine learning to detect and reject fraud
| At a Glance |  AppLovin |  Adjust |
|---|---|---|
Price | Paid | Paid |
Best For | Advertising | Attribution |
Rating | —/100 | 86/100 |
| Feature | AppLovin | Adjust |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | AdvertisingAttribution | AttributionMobile Analytics |
How AppLovin and Adjust Compare
AppLovin
Empower businesses with profitable advertising, customer acquisition, and monetization technologies.
Paid
Adjust
Mobile measurement and fraud prevention for app marketers
Paid · 86/100 score
AppLovin is a advertising tool. Adjust is in attribution.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Adjust
Want the highest-rated option?
Adjust scores 86/100. AppLovin is unrated.
Go with: Adjust
Value user reviews?
Neither has user reviews yet.
Go with: Adjust
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
AppLovin is a advertising tool. Adjust is in attribution. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Adjust
- Higher score: 86/100 vs unrated
- Our pick for this comparison
AppLovin
- Better fit for advertising
The Bottom Line
Adjust (86/100) is our pick.
Frequently Asked Questions
Is AppLovin or Adjust better?
Adjust scores 86/100 in our evaluation. Both are paid.
What are AppLovin and Adjust used for?
AppLovin: Empower businesses with profitable advertising, customer acquisition, and monetization technologies.. Adjust: Mobile measurement and fraud prevention for app marketers.
What does AppLovin cost vs Adjust?
AppLovin is a paid tool. Adjust is a paid tool. Visit their websites for detailed pricing.