Attio vs Gong: Which Should You Choose in 2026?
Choosing between Attio and Gong comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Attio
Data-driven CRM for modern teams
Best for you if:
- • You want to try before committing
Gong
Revenue intelligence platform with conversation analytics
Best for you if:
- • You want the higher-rated option (9.0/10 vs 7.0/10)
| At a Glance | ||
|---|---|---|
Price | Free + Paid | Paid |
Best For | Sales | Sales |
Rating | 70/100 | 90/100 |
| Feature | Attio | Gong |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 70 | 90 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Sales | SalesAnalytics |
Understanding the Differences
Both Attio and Gong solve similar problems, but they approach them differently.Attio positions itself as "data-driven crm for modern teams" while Gongfocuses on "revenue intelligence platform with conversation analytics". These differences matter depending on what you're trying to accomplish.
When to Choose Attio
Attio makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose Gong
Gong is worth considering if you need a professional-grade tool. Scoring 90/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Attio lets you get started without pulling out your credit card.
We'd pick: Attio
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Gong is built for teams that are leveling up.
We'd pick: Gong
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Gong takes enterprise seriously.
We'd pick: Gong
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Attio, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Gong higher (90/100). But the community has upvoted Gong more (0 votes). Pick your source of truth.
Key Takeaways
What Gong Does Better
- Higher overall score (90/100)
- Our recommendation for most use cases
Consider Attio If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Gong (90/100). But the honest answer is that "better" depends on your situation. Gong scores higher in our analysis, but Attio might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Attio or Gong better?
Based on our analysis, Gong scores higher with 90/100. Attio isfreemium while Gong is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Attio to Gong easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Attio and Gong offer free trials?
Most software in this category offers free trials or free tiers. Attio is freemium with a free tier.Gong is paid with potential trial. Visit their websites for current trial offers.