Aweber vs Dotdigital: Which Should You Choose in 2026?
Choosing between Aweber and Dotdigital comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Aweber
Email marketing for small business
Best for you if:
- • You want the higher-rated option (7.9/10 vs 0.0/10)
- • You need email marketing features specifically
- • AWeber is an email marketing platform for small businesses and entrepreneurs
- • It provides email automation, landing pages, and subscriber management
Dotdigital
Personalized cross-channel marketing automation platform for customer engagement.
Best for you if:
- • You need marketing automation features specifically
- • All-in-one cross-channel marketing automation platform.
- • Enables personalized campaigns across email, SMS, social, web, and mobile.
| At a Glance |  Aweber |  Dotdigital |
|---|---|---|
Price | Paid | Paid |
Best For | Email Marketing | Marketing Automation |
Rating | 79/100 | —/100 |
| Feature | Aweber | Dotdigital |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 79 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Marketing AutomationCustomer Data Platform |
How Aweber and Dotdigital Compare
Aweber
Email marketing for small business
Paid · 79/100 score
Dotdigital
Personalized cross-channel marketing automation platform for customer engagement.
Paid
Aweber is a email marketing tool. Dotdigital is in marketing automation.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Aweber
Want the highest-rated option?
Aweber scores 79/100. Dotdigital is unrated.
Go with: Aweber
Value user reviews?
Neither has user reviews yet.
Go with: Aweber
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Aweber is a email marketing tool. Dotdigital is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Aweber
- Higher score: 79/100 vs unrated
- Our pick for this comparison
Dotdigital
- Better fit for marketing automation
The Bottom Line
Aweber (79/100) is our pick.
Frequently Asked Questions
Is Aweber or Dotdigital better?
Aweber scores 79/100 in our evaluation. Both are paid.
What are Aweber and Dotdigital used for?
Aweber: Email marketing for small business. Dotdigital: Personalized cross-channel marketing automation platform for customer engagement..
What does Aweber cost vs Dotdigital?
Aweber is a paid tool. Dotdigital is a paid tool. Visit their websites for detailed pricing.