BoomTown vs Propertybase: Which Should You Choose in 2026?
Choosing between BoomTown and Propertybase comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
BoomTown
All-in-one real estate marketing software with lead generation, CRM, and lead management services.
Best for you if:
- • Provides expert lead generation and IDX websites for real estate.
- • Features an intelligent CRM and lead management services.
Propertybase
Salesforce-powered solutions for real estate professionals to manage clients and online presence.
Best for you if:
- • Offers two distinct real estate solutions: CRM and Front Office.
- • Propertybase CRM is built on Salesforce for client management.
| At a Glance | ||
|---|---|---|
Price | Paid | Paid |
Best For | Real Estate CRM | Real Estate CRM |
Rating | —/100 | —/100 |
| Feature | BoomTown | Propertybase |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Real Estate CRMLead Generation | Real Estate CRMCRM |
Understanding the Differences
Both BoomTown and Propertybase solve similar problems, but they approach them differently.BoomTown positions itself as "all-in-one real estate marketing software with lead generation, crm, and lead management services." while Propertybasefocuses on "salesforce-powered solutions for real estate professionals to manage clients and online presence.". These differences matter depending on what you're trying to accomplish.
When to Choose BoomTown
BoomTown makes sense if you're looking for a comprehensive paid solution.
When to Choose Propertybase
Propertybase is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Propertybase
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Propertybase is built for teams that are leveling up.
We'd pick: Propertybase
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. BoomTown is built for organizations like yours.
We'd pick: BoomTown
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with BoomTown—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated BoomTown higher (/100). But the community has upvoted Propertybase more (0 votes). Pick your source of truth.
Key Takeaways
What BoomTown Does Better
- Our recommendation for most use cases
Consider Propertybase If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with BoomTown. But the honest answer is that "better" depends on your situation. BoomTown scores higher in our analysis, but Propertybase might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is BoomTown or Propertybase better?
Based on our analysis, BoomTown scores higher with high/100. BoomTown ispaid while Propertybase is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from BoomTown to Propertybase easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do BoomTown and Propertybase offer free trials?
Most software in this category offers free trials or free tiers. BoomTown is paid with potential trial.Propertybase is paid with potential trial. Visit their websites for current trial offers.