Close vs Gong: Which Should You Choose in 2026?
Choosing between Close and Gong comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Close
Sales CRM for closers
Best for you if:
- • You want the higher-rated option (8.5/10 vs 0.0/10)
- • You need crm features specifically
- • CRM built for inside sales teams
- • Built-in calling, SMS, and email
Gong
Revenue intelligence platform for sales teams
Best for you if:
- • You need market intelligence features specifically
- • Revenue intelligence from customer conversations
- • AI identifies winning sales behaviors
| At a Glance |  Close |  Gong |
|---|---|---|
Price | Paid | Paid |
Best For | CRM | Market Intelligence |
Rating | 85/100 | —/100 |
| Feature | Close | Gong |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 85 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CRMSales Engagement | Market IntelligenceTranscription |
How Close and Gong Compare
Close
Sales CRM for closers
Paid · 85/100 score
Gong
Revenue intelligence platform for sales teams
Paid
Close is a crm tool. Gong is in market intelligence.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Close
Want the highest-rated option?
Close scores 85/100. Gong is unrated.
Go with: Close
Value user reviews?
Neither has user reviews yet.
Go with: Close
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Close is a crm tool. Gong is in market intelligence. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Close
- Higher score: 85/100 vs unrated
- Our pick for this comparison
Gong
- Better fit for market intelligence
The Bottom Line
Close (85/100) is our pick.
Frequently Asked Questions
Is Close or Gong better?
Close scores 85/100 in our evaluation. Both are paid.
What are Close and Gong used for?
Close: Sales CRM for closers. Gong: Revenue intelligence platform for sales teams.
What does Close cost vs Gong?
Close is a paid tool. Gong is a paid tool. Visit their websites for detailed pricing.