Clutch vs Guru: Which Should You Choose in 2026?
Choosing between Clutch and Guru comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Clutch
B2B ratings and reviews platform
Best for you if:
- • You want the higher-rated option (7.6/10 vs 0.0/10)
- • Clutch is a B2B ratings and reviews platform for finding vetted service providers
- • It helps companies find agencies for development, design, marketing, and consulting projects
Guru
Professional freelancer marketplace
Best for you if:
- • You want to try before committing
- • You need professional freelancer marketplace
- • You want to start free and upgrade later
| At a Glance | ||
|---|---|---|
Price | Paid | Free + Paid |
Best For | Directories | Directories |
Rating | 76/100 | —/100 |
| Feature | Clutch | Guru |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 76 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 112 |
| Categories | DirectoriesReviews & UGC | DirectoriesTask Management |
Understanding the Differences
Both Clutch and Guru solve similar problems, but they approach them differently.Clutch positions itself as "b2b ratings and reviews platform" while Gurufocuses on "professional freelancer marketplace". These differences matter depending on what you're trying to accomplish.
When to Choose Clutch
Clutch makes sense if you're looking for a comprehensive paid solution. With a score of 76/100, it's our top pick in this comparison.
When to Choose Guru
Guru is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
Guru won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Guru
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Clutch handles scale better in our testing.
We'd pick: Clutch
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Clutch is built for organizations like yours.
We'd pick: Clutch
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Guru has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Clutch higher (76/100). But the community has upvoted Guru more (112 votes). Pick your source of truth.
Key Takeaways
What Clutch Does Better
- Higher overall score (76/100)
- Our recommendation for most use cases
Consider Guru If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Clutch (76/100). But the honest answer is that "better" depends on your situation. Clutch scores higher in our analysis, but Guru might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Clutch or Guru better?
Based on our analysis, Clutch scores higher with 76/100. Clutch ispaid while Guru is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Clutch to Guru easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Clutch and Guru offer free trials?
Most software in this category offers free trials or free tiers. Clutch is paid with potential trial.Guru is freemium with a free tier. Visit their websites for current trial offers.