Clutch vs ZoomInfo: Which Should You Choose in 2026?
Choosing between Clutch and ZoomInfo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Clutch
B2B ratings and reviews platform
Best for you if:
- • You need business intelligence features specifically
- • Clutch is a B2B ratings and reviews platform for finding vetted service providers
- • It helps companies find agencies for development, design, marketing, and consulting projects
ZoomInfo
B2B intelligence platform
Best for you if:
- • You want the higher-rated option (8.5/10 vs 7.6/10)
- • You need market intelligence features specifically
- • ZoomInfo is a B2B data platform for sales and marketing intelligence
- • It provides company and contact data for prospecting and targeting
| At a Glance |  ZoomInfo | |
|---|---|---|
Price | Paid | Paid |
Best For | Business Intelligence | Market Intelligence |
Rating | 76/100 | 85/100 |
| Feature | Clutch | ZoomInfo |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 76 | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Business IntelligenceDirectories | Market IntelligenceLead Generation |
How Clutch and ZoomInfo Compare
Clutch
B2B ratings and reviews platform
Paid · 76/100 score
ZoomInfo
B2B intelligence platform
Paid · 85/100 score
Clutch is a business intelligence tool. ZoomInfo is in market intelligence.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: ZoomInfo
Want the highest-rated option?
Clutch: 76/100. ZoomInfo: 85/100.
Go with: ZoomInfo
Value user reviews?
Neither has user reviews yet.
Go with: ZoomInfo
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Clutch is a business intelligence tool. ZoomInfo is in market intelligence. Pick the category that matches your needs.
How important are ratings?
ZoomInfo scores higher: 85/100 vs 76/100.
Key Takeaways
ZoomInfo
- Higher score: 85/100 vs 76
- Our pick for this comparison
Clutch
- Better fit for business intelligence
The Bottom Line
ZoomInfo (85/100) is our pick.
Frequently Asked Questions
Is Clutch or ZoomInfo better?
ZoomInfo scores 85/100 in our evaluation. Both are paid.
What are Clutch and ZoomInfo used for?
Clutch: B2B ratings and reviews platform. ZoomInfo: B2B intelligence platform.
What does Clutch cost vs ZoomInfo?
Clutch is a paid tool. ZoomInfo is a paid tool. Visit their websites for detailed pricing.