Constant Contact vs Dotdigital: Which Should You Choose in 2026?
Choosing between Constant Contact and Dotdigital comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Constant Contact
Established email marketing for small businesses
Best for you if:
- • You want the higher-rated option (7.7/10 vs 0.0/10)
- • You want to try before committing
- • You need email marketing features specifically
- • Affordable email marketing for small businesses
- • Drag-and-drop email builder with templates
Dotdigital
Personalized cross-channel marketing automation platform for customer engagement.
Best for you if:
- • You need marketing automation features specifically
- • All-in-one cross-channel marketing automation platform.
- • Enables personalized campaigns across email, SMS, social, web, and mobile.
| At a Glance |  Constant Contact |  Dotdigital |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Email Marketing | Marketing Automation |
Rating | 77/100 | —/100 |
| Feature | Constant Contact | Dotdigital |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 77 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Marketing AutomationCustomer Data Platform |
How Constant Contact and Dotdigital Compare
Constant Contact
Established email marketing for small businesses
Free tier available · 77/100 score
Dotdigital
Personalized cross-channel marketing automation platform for customer engagement.
Paid
Constant Contact is a email marketing tool. Dotdigital is in marketing automation.
Who Should Use What?
On a budget?
Constant Contact has a free tier. Dotdigital is paid only.
Go with: Constant Contact
Want the highest-rated option?
Constant Contact scores 77/100. Dotdigital is unrated.
Go with: Constant Contact
Value user reviews?
Neither has user reviews yet.
Go with: Constant Contact
3 Questions to Help You Decide
What's your budget?
Constant Contact is freemium. Dotdigital is paid. Constant Contact lets you start free.
What's your use case?
Constant Contact is a email marketing tool. Dotdigital is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Constant Contact
- Higher score: 77/100 vs unrated
- Free tier available
- Our pick for this comparison
Dotdigital
- Better fit for marketing automation
The Bottom Line
Constant Contact (77/100) is our pick.
Frequently Asked Questions
Is Constant Contact or Dotdigital better?
Constant Contact scores 77/100 in our evaluation. Constant Contact is freemium and Dotdigital is paid.
What are Constant Contact and Dotdigital used for?
Constant Contact: Established email marketing for small businesses. Dotdigital: Personalized cross-channel marketing automation platform for customer engagement..
What does Constant Contact cost vs Dotdigital?
Constant Contact is freemium (free tier + paid plans). Dotdigital is a paid tool. Visit their websites for detailed pricing.