Constant Contact vs iContact: Which Should You Choose in 2026?
Choosing between Constant Contact and iContact comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Constant Contact
Established email marketing for small businesses
Best for you if:
- • You want the higher-rated option (7.7/10 vs 0.0/10)
- • You want to try before committing
- • Affordable email marketing for small businesses
- • Drag-and-drop email builder with templates
iContact
Easy email marketing platform to boost engagement and drive conversions for small businesses.
Best for you if:
- • Simplifies email campaign creation with a drag-and-drop builder and AI content assistant.
- • Offers robust contact management, segmentation, and automation for personalized marketing.
| At a Glance |  Constant Contact |  iContact |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Email Marketing | Email Marketing |
Rating | 77/100 | —/100 |
| Feature | Constant Contact | iContact |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 77 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
How Constant Contact and iContact Compare
Constant Contact
Established email marketing for small businesses
Free tier available · 77/100 score
iContact
Easy email marketing platform to boost engagement and drive conversions for small businesses.
Paid
Who Should Use What?
On a budget?
Constant Contact has a free tier. iContact is paid only.
Go with: Constant Contact
Want the highest-rated option?
Constant Contact scores 77/100. iContact is unrated.
Go with: Constant Contact
Value user reviews?
Neither has user reviews yet.
Go with: Constant Contact
3 Questions to Help You Decide
What's your budget?
Constant Contact is freemium. iContact is paid. Constant Contact lets you start free.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Constant Contact
- Higher score: 77/100 vs unrated
- Free tier available
- Our pick for this comparison
iContact
The Bottom Line
Constant Contact (77/100) is our pick.
Frequently Asked Questions
Is Constant Contact or iContact better?
Constant Contact scores 77/100 in our evaluation. Constant Contact is freemium and iContact is paid.
What are Constant Contact and iContact used for?
Constant Contact: Established email marketing for small businesses. iContact: Easy email marketing platform to boost engagement and drive conversions for small businesses..
What does Constant Contact cost vs iContact?
Constant Contact is freemium (free tier + paid plans). iContact is a paid tool. Visit their websites for detailed pricing.