ContentCal vs Metricool: Which Should You Choose in 2026?
Choosing between ContentCal and Metricool comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
ContentCal
Create, plan, preview, and schedule social media content with an intuitive calendar.
Best for you if:
- • Plan, preview, and schedule social media content across multiple platforms.
- • Automate publishing to Instagram, Facebook, X, Pinterest, LinkedIn, and TikTok.
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • You want the higher-rated option (7.6/10 vs 0.0/10)
- • All-in-one social media planning, scheduling, and analytics.
- • Manages ad campaigns across Google, Facebook, and TikTok from one dashboard.
| At a Glance |  ContentCal |  Metricool |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Social Media Management | Social Media Management |
Rating | —/100 | 76/100 |
| Feature | ContentCal | Metricool |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | — | 76 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Social Media ManagementContent Marketing | Social Media ManagementAdvertising |
How ContentCal and Metricool Compare
ContentCal
Create, plan, preview, and schedule social media content with an intuitive calendar.
Free tier available
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Free tier available · 76/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: ContentCal
Want the highest-rated option?
Metricool scores 76/100. ContentCal is unrated.
Go with: Metricool
Value user reviews?
Neither has user reviews yet.
Go with: Metricool
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are social media management tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Metricool
- Higher score: 76/100 vs unrated
- Free tier available
- Our pick for this comparison
ContentCal
The Bottom Line
Metricool (76/100) is our pick.
Frequently Asked Questions
Is ContentCal or Metricool better?
Metricool scores 76/100 in our evaluation. Both are freemium.
What are ContentCal and Metricool used for?
ContentCal: Create, plan, preview, and schedule social media content with an intuitive calendar.. Metricool: Plan, measure, and manage social media content and ads all in one powerful platform..
What does ContentCal cost vs Metricool?
ContentCal is freemium (free tier + paid plans). Metricool is freemium (free tier + paid plans). Visit their websites for detailed pricing.